From an article I found on the net here is an interesting read regarding the value of a “content & social media strategy” for your business.
With pressure to show tangible return on investment for every marketing dollar invested, it can be tempting to forego investing in building real relationships with prospects.
This informative article from Shane Snow on Mashable.com talks specifically about how to measure ROI on your social media and content strategy.
From the article:
“Content strategy for most businesses isn’t about instant advertising metrics anymore; therefore, clear ROI data can take a while to manifest. Once it does, however, returns will generally increase as you continue to consistently publish.”
Read the whole piece here