Happened across a great article that Steven Swanepoel tweeted about earlier today.
Got me thinking.
It talks about the future of Twitter, more in terms of its use for business/brand owners.
It reported about a company that had recently launched a new add series with a major Twitter component, as an integral part of a multi-million dollar ad campaign.
Starbucks put up posters in six major US cities, then asked people to go out and find them, and upload a pic to Twitter as soon as, the first 5 to win a Starbucks Coffee Card with $20 free credit.
The expensive Starbucks program launched on or about the 20th May 09.
The angle was to tap in to the power of social media, and I suspect hope a bit of viral was going on in the background concurrently.
Caution might be required though, as it can go the other way too….
I’ll let Softpedia explain…..
Social media is firing back at major businesses again and this time its Stabucks’ turn to take the heat. The coffee shop giant wanted to use the power of twitter in a new multi-million dollar campaign. Filmmaker and liberal activist Robert Greenwald however saw this as an opportunity to promote his latest documentary criticizing Starbucks’ unfair labor practices and union busting.
According to Alternet.org,
filmmaker Robert Greenwald who has done a short video critical of the way that Starbucks treats employees, entered the Twitter contest as a way to get out news about his new film.
In the real world as Web 2.0 heads towards 3.0 this is the way that transparency will play out, even more business visibility and all things associated with it. If you are thinking of utlizing social media in a business sense you must be also aware that the world is getting to be a smaller place each day. And for Real Estate in this part of the world?
And for the buying public this has got to be a good thing. There is no 6 degrees of separation when it comes to Twitter? Go here to read the full article Steven tweeted earlier.
My take on it, at least from a NZ Real Estate perspective, might be……
You’ll notice the QR Code on the above sign (highlighted by green arrow)
Now with all these new model phs Telecom on their XT Network and Vodafone are releasing, many have the facility to take a photo of a QR Code and immediately take your mobile phones browser to the desired web location.
Could be as simple as….
Tweet to all followers
the first person to spot one of “XXX” Real Estates signs with a QR Code on it needs to upload it to Twitter / or email to company….for prize. (in 140 chars obviously) Or if all your QR Codes are on a white background – “first person to spot a yellow or orange one” – heck they could always snap the QR code and it itself could direct them what to do next.
Heck with today’s technology it wouldn’t even be hard for the uploader to be then automatically taken to a site that tells them they are the winner of a T-Shirt / Coffee Card, CD/DVD or so. And anyone else taking the same snap (aka “too late”) and uploading after the first person or going to the www site on the QR Code would see “sorry you missed out – ABC Citizen has just beaten you” – then capture their details so that next time a competition is run, and broadcast on the radio for example, Twitter users registered or followers might get a 5 minute head start on the radio add or similar.
Really the possibilities are immense.
The QR Code would only need to be printed on waterproof label paper, and in that way could be frequently changed.
While selling the home the code would take the interested buyers direct to the listing and details, while once its sold, the sticker could be changed to then redirect to a competition, or even other new “avail for sale” listings very similar to this sold one.
Its just a matter of time before we will start to see these 2D/3D type barcodes popping up everywhere.
Update reply to comments below
Stewart – I hope it really gets picked u here soon
Pete – although this – http://3.ly/cf – is taking it a bit extreme with no other words at all on the sign there are quite a few other -http://3.ly/zI – examples – http://3.ly/OH – around the globe where folks are doing it now. In OZ, at least in Brisbane the local newspaper has been trialling it in competitions for youngsters in their Sunday Pull-out section.
Pete in an earlier post http://3.ly/ei I actually pictured an example in commercial real estate from Oz, you might want to check it out.
These has been a couple of mentions http://3.ly/uW – here in – http://3.ly/q7 – NZ, and some interesting ones – http://3.ly/gW, but no where near the mass use Japan has had for years now.