Daily Archives: August 4, 2010

Virtual Home Staging in 2010 – Right or Wrong?

August 4th, 2010

Seems there is certainly a debate going on about this stateside, a recent Activerain post on this topic has logged over over 200 comments already.

Virtual Home Staging is best described as…..well actually its best shown…….

Lounge - before

Lounge - before

and then

Lounge - after Virtual Home Staging

Lounge - after Virtual Home Staging

Second example here is of a bedroom…….

Before - before - empty

Before - before - empty

and

then

Bedroom - after Virtual Home Staging

Bedroom - after Virtual Home Staging

and one more….

Flat sized Room - before

Flat sized Room - before

and then after…

Flat / Unit type Room - after Virtual Home Staging

Flat / Unit type Room - after Virtual Home Staging

Ok, so that probably gives you a better idea of what it is about, more than just words alone.

But is it wrong?

I have noticed in a few, like the middle set of bedroom shots, they have added some extra wall mounted lights, which when you arrive at the home and notice aren’t there….would give rise to concern.

Should it matter? How many times do people buy the home with the furniture in it. I’ve only ever had it happen twice. So you are only buying an empty shell anyway? Besides all of the developers of those highrise apartments in Auckland or Wellington already do it in their “concept” shots of what your new apartment would look like anyway.

The post on Activerain however pointed out some significant others that would be of a concern.

Its author, US Realtor Greg Nino, takes exception to the fact that once the photos on the MLS were viewed, then a subsequent later personal inspection made a startling discovery.

In his words, “In person, the house looks like hell. The carpet is disgusting, the walls have dents…..etc…etc”

Apparently the “Photos have (had) been digitally enhanced to better visualize the amazing possibilities.”

Greg, the articles author, does make the point though, that the above “disclaimer” about digital alteration was “under agent remarks (not viewable by the public).

Unless the photographs / advertisements were very very clearly marked as altered/enhanced, then in a place like here in New Zealand they would more than likely find themselves falling under the classification of false advertising. Its obvious that by being so overdone, that first experience when you open the door to show the prospective buyer around is disappointment, and let me tell you that is no way for a potential purchaser to commence a home inspection/showing. So if the walls have stains on them, and wallpaper is falling off, “No” you can’t digitally alter this in your listing photographs, you must show it as the buyer would see it on a personal visit.

PHOTO CREDITS / www.interstaging.com

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