Real Estate Photography Tips #2 – Sunshine

Sunshine, after all who loves a house because its dark and cold?

This tip is more about a mindset than actually technology so hopefully that means those “non-geeks” out there can take away some stuff they can use today or tomorrow.

So the next time you are considering those photos of a new listing, or “refresh” ones of a listing that has not sold, just think about what time of day the sun streams through the windows of that particular property. In fact if the home hasn’t sold in months, then you owe it to your vendor to re-shoot the property, the different seasons most definitely appeal to different audiences.

If I was to be critical of my own shot here, it was that I didn’t get enough blue sky, but my excuse is that I was trying to balance the inside, including that sun across the bed, with as much greenry as possible filling the windows.

It was an older elevated almost character home, note floors, fireplace, window frames, and in the past I have found folks that are interested in this type of home are also the same type that are interested in “cottagey” type gardens.

You might also notice that even though it didn’t need to be, the fact that the main central hanging light for this room is on. This had nothing to do at all with lighting, but when you spot a lightshade like that, it can add a sort of “creditibility” / reinforcement of any theme that alludes to the fact that it is a character / older home. After all it would be pretty impractical to be lying there on the bed at that time of day with it on, wouldn’t it?

This was a late afternoon shot in case you hadn’t already guessed that.

This one was taken more around early afternoon, sometimes you need to check the width of the eaves to ensure that you will get a good coverage of sunlight into the room. Shooting the photo from a lower perspective in the room helped here. Its not hard to imagine that an afternoon nap (for the right buyer) here would be warm.

Yes I could have pulled the blind on the right back, but it would have exposed the net curtains, and with many buyers they are a love or hate affair, so there was really no need to go that far.

Actually I was a bit pushed for time that day from memory, given a bit more time I would have unhooked the nets completely. Yes it might have taken 4-6 minutes but it would of let more sunshine into the room to stream across the bed.

The chair on the right, should I have removed it……hmmmmmm…….actually no…….my target buyer for this property was a retiree/retired couple…….and subtle clues when such buyers view photos help them build confidence in a property just from the photos.

What do I mean?

Well the chair there more likely than not, indicates (but not always) that a retired person was already living & enjoying the location here, perhaps they may have had difficulty placing their socks/shoes on and needed some elevation?

The fact that many retired folk move to Nelson for the sun / warmer climate to alleviate the problems their bodies feel when its colder is something not lost in this photo.

Although you could argue that my above photo does a disservice to the room because of the lack of overall brightness, as there are quite a few shadow areas, the whole purpose of this shot was to illustrate / accompany words that said “sunny lounge.”

You read that phrase in practically every other real estate advert for a home, but can “they see it?”

This was different again, and like one of the above photos my target buyer was a retired couple or individual.

It meant being at the home before breakfast time, but I feel the shot I got, for my two cents worth, was the type of emotive feel exactly how I planned.

The target buyers I were after here, I knew would just love the thought of waking up in the morning, and imagining themselves having cornflakes or toast here along with a cuppa to start their day……..in fact part of the reason I decided to leave the tablecloth there actually……..it stands out completely against the other colours of the room, hightlighting the table……..and that encourages the brain to think of the reasons its there………breakfast for example?

This short of shot would have even extra buyer interest if the home they were originally downsizing from, the older homestead on the farm, the metropolitan city location with neighbours/fences close by, etc didn’t have its kitchen/dining on the morning sunny side.

The above shot, orange bed was taken by the local Open2view photographer, but again that emotive morning feel means that a potential buyer can picture themselves here having a coffee in bed on a weekend morning, and waking up to that fabulous Nelson sunshine!

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0 thoughts on “Real Estate Photography Tips #2 – Sunshine

  1. avatarVladimir Sterkin

    Great shots!

    Many St. Louis photographers have yet to figure out this technique, but that’s good, because it gives our residential photography a unique look compared to our real estate photographers in this area.

    Cheers!

  2. avatarDavid Leggott

    Vladmir
    At the end of the day its all about transferring “emotion” in a photograph. If your images don’t do this, then you are as we say, “behind the eight ball” from the start.