Get your message out there in such a small country like New Zealand?
More importantly how do you do it cost effectively?
Are there any examples of other Real Estate companies doing something similar and succeeding in getting their message out there?
Actually…….its funny you should ask that question……because the answer is, Yes!
Ok….show me how?
Well actually I’d rather show you a couple of examples and then you can make up your own mind, and follow through from there…………….I think 3 is a good number to keep it concise.
As a company its not hard to imagine that a NZ company that has since exported itself internationally would be up with the times. And indeed they are, and as you may note here…..its not limited to the head office………as in fact….local offices can surely participate………..
So what can you say if you wanted to do something like this……here’s the latest example
25 September 2009: The North Shore property market is booming, with considerable demand from a wide range of buyer types and a marked increase in sales occurring, according to local Harcourts business owner Martin Cooper.
The Principal of Harcourts franchise Cooper & Co, which operates seven offices on the North Shore, says the latest Real Estate Institute of New Zealand statistics showed there was a huge increase in sales last month when compared with…….
You’ll note it has a Press Release feel about it. Hmmm….. did the local agency boss on the North Shore sit down and write this himself?
Some might ask does that matter?
As you can see though, there’s nothing stopping you from doing your own is there?
Now for number 2
If you look at this…………..
You’d just have to consider that this company has found its own little niche,
and is certainly continuing on with what they have started here………..
At the end of the day, it just goes to show that even here in New Zealand there are opportunities to get your name/ company / official message out there…..I just hope you are doing all you can.
Anyway I feel number 3 coming up………
As the above screen shows you don’t have to be a major downtown Auckland, Wellington or Christchurch player, you just have to be pro-active.
And one more, number 4…..
TopNews NZ is another one that gets your message out, nut you’ll have to do your own investigative stuff to find out the cost effectiveness of them too.
From a quick search on volume of “submitted by’s” either this person is a PR staffer or a staffer at said company because the person submits too much stuff related to that company to just be an “interested person” – well to my way of thinking anyway.
To be sure PR Newswire and the others will guarantee some serious Google mention, but there is also a likewise serious investment required if you want to go down this path.
What I was attempting to showcase here was that you can mix it with the “bigboys” for a reasonable expense, in some cases for free, if you just have the time to invest.