Daily Archives: September 23, 2009

Real Estate Photo Tip 1A

Would like to have called this Tip # 2 but really its an extenuation, however short, of Tip #1.

As you will recall in Tip 1, I spoke about the importance of exposure in Real estate photography.

I made the effort of taking a couple of photos with my trusty Ricoh at one of last weekends Open Homes, in an attempt to show just how easy it is to do the right thing. Not just the right thing photography wise………but the right thing vendor wise too.

Frankly, to all intents and purposes, this above, is the result of a shot with a simple point and shoot. The camera has done all that it was asked to do, average the light/shadow areas and expose accordingly.


given the benefits of a modern digital camera, point & shoot I’m still talking about here (not a DSLR) sometimes depending upon your preset metering method/exposure the camera may go a bit overboard with the flash, either that or you thought you would tell the camera to force the flash……..in other words “flash on.” But as you can see amply demonstrated above, neither image is the most desirable. For me its the fact that the blue sky isn’t there, but everyone has their own personal preferences.

So….what next..well the trusty old 3 year old Ricoh has a mode called “flash synchro” (or something like that) and what exactly does that accomplish I here you ask?

Again….not exactly perfect..but not bad if you are trying to reflect the emotive feeling from which you took the photo originally.

The other way to get this shot would be to ensure your camera is set to “Spot” metering mode, and meter the outside while “flash on” or synchro or flash fill or natural flash is active at the same time.

The advantage with spot metering is that you don’t need to walk over to the window to ensure that, like as in center weighed metering, at least 70% of the whole frame is filled with outside light before composing your shot. With Spot metering activated you can stay in the one place inside where you want to take the photo from, while aiming the spot metering indicator in your viewfinder at the outside scene.

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