One of our supermarkets in town, Fresh Choice in Collingwood St launched a <200km campaign back in 2006. The strategy saw the store highlight the identity of products on its shelves that had been grown or produced less than a 200km radius away from Nelson.
And as they so rightly put it, our Nelson region is blessed with excellent local producers of fruit and vegetables, beer, wine, fish, bread, honey, peanut butter, chocolate, bacon, cheese and many more quality products.
Buying local is great for our region as well. The supermarket tells us (those that don’t already know this – that is) “the best sweetcorn is right here, grown locally at Eyebright, McShanes Road, Richmond. Local organic grower Brent Ferretti has been delivering fresh quality produce to the store for some years now. Proper Crisps are made by hand in a small factory in the village of Upper Moutere near Nelson. Using only the finest single variety South Island potatoes which are peeled and sliced into a batch fryer filled with pure cholesterol-free sunflower oil. After a few minutes of vigorous stirring, they are removed at the point they have reached the perfect golden colour and crisp texture. They are lightly seasoned with natural Marlborough Sea Salt whilst they are still warm.”
As an example here’s a comment in an article on the BBC’s site headed “Avoid jet-setting, globe-trotting greens”, aimed at UK readers perspective.
Similarly, British apples are not always a low-emissions alternative to imported apples – due to the way in which they are ‘kept alive’ in energy-intensive fridges for up to a year after harvest. In fact, an apple in August can have more carbon on its conscience than an apple that has been freshly harvested in New Zealand and shipped to the UK.
Perhaps more surprisingly still, even New Zealand lamb, according to research at Lincoln University, can have a lower climate impact than lamb farmed in Britain because of the efficiency of New Zealand’s livestock industry – even including transport emissions from New Zealand to the UK.
Above 2 paragraphs taken from this article over at the BBC here.