Other than Real Estate Weekend spot
You know that Pothole on the road to work? The ones thats been getting bigger each day for the last week.
The one you missed last Wednesday and Thursday, but it just so happens you were listening to something on the radio Friday morning and that other car was quite close in front, you sort of forgot about it, until…… monster bump ….. as your front wheels drop 75mm into it and then exit the other side! There goes the wheel alignment?
Well guess what?
With all the non positive media reports about finance and property, I though a change might be in order.
In not exactly related news to Real Estate, but under the title of Transportation which I guess is defined as getting from one real estate location to another, comes this news just in from The Colonel’s company. It seems in Louisville they can get their potholes fixed with just one small adjustment.
That adjustment?
Simply really, and this is what they say in their press release….
LOUISVILLE, KY – For more than half a century, KFC has “filled up” its fans with the Colonel’s world famous, freshly prepared fried chicken. Today, in a marketing first, KFC is celebrating its continued dedication to freshness by launching a pilot infrastructure renewal program, becoming the first-ever corporate sponsor of “fresh”ly “filled up” potholes in up to five major cities across the U.S.
The KFC Colonel and his professional road repair crew got started in their hometown of Louisville by filling up potholes and re-freshing roads around the city. KFC also issued an open offer to mayors of cities nationwide, asking them to describe their city streets’ state of disrepair. Four of these lucky cities, chosen at random, will receive KFC’s road re-“fresh”ment, promising citizens a smooth drive that is fit for a Colonel……..
……brings a smnile to my face anyway. And credit to the creative sorts, maybe their advertising agency CD, who came up with this one. Certainly guaranteed to get media coverage. Can’t help but think they might have got even more media covergae had they of released this news a week later.
Therefore, In the back of my mind I can’t help but wonder if this Press Release may have accidentally been released a week too early, and was perhaps originally slanted to be put out on the first day of April?
A new trend in corporate sponsorship?
March 29 2009 | Humour | No Comments »
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