Targeting Home Buyers is big business…..
… and so are the flow on opportunities for advertisers. The right media mix, backed up with real time data, will be even more crucial for advertising budgets in the coming frugal corporate environment.
I was surprised to read over the weekend that one of my favourite old magazines, PC Magazine from USA is shutting its print edition and also only going online.
Although if you’re quick, there’s this nice offer here of a free trial.
Just last month, as every Kiwi bloke laments, the “world famous” in NZ Auto Trader Weekly ceased to exist in its print version format anymore.
And the Christian Science Monitor, first published in 1908 has also just announced they will close its print publication too. The Guardian reported “Circulation has fallen from a peak of 223,000 in 1970 to 52,000, while online traffic has grown to 5m page-views per month, against 4m five years ago and 1m a decade ago”
One of the big ones though, announced a few weeks back, was US News & World Report, usually rated the no. 3 business magazine in the states, behind the big guns, Time & Newsweek. Although there is some chatter than it may remain in some different foirmat and printed only monthly, for now. In commenting on the change the magazines president and its editor said in the memo “For all of you who have worked so hard to make this transition possible, say good-bye to Web 2.0 and welcome to Journalism 5.0,” they added.
Journalism 5.0, I wonder if this is the start of a whole new numbering system for the media!
Even in non English speaking countries, we’re seeing changes. A 30 year old Spanish paper going completely digital, although it was just a buy-sell-swap issue from what I can make out translating it.
So the news just in, from Scoop, that realestate.co.nz is joining the Think Digital Media collection of sites, doesn’t surprise.
Although the article reads it’s the web joining the old guard, I see it more as the old guard courting and finally being successful with the newest of the new media. And furthermore, recognition that before long, realestate.co.nz will be the first destination local and overseas real estate buyers click on to search. So for APN to have the best offer available to advertisers I guess it was a logical next move.
Recent events, like the cessation of the allrealestate.co.nz website, and the future alliance with realestate.co.nz go to prove that even in the online world you still can’t make excuses, and have to have the right product for browsers and advertisers.
November 24 2008 12:46 pm | General
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