This feature blog is an interview with a local business called Be Natural soap – Run by Sarah Lucas and her family.
Be Natural soaps are naturally handcrafted using organic ingredients along with quality essential oils. This ensures a smooth silky soap resulting in pure, gentle and relaxing cleansing

All natural organic ingredients
1. So your business name is
Be Natural Soap - Handmade in Taranaki, New Zealand.

Rose and Ylang Ylang body soap
2. What type of business do you run?
We are a small local business focusing on the sustainable and environmentally ‘friendlier’ production of natural soaps. We have a range of body soaps and a gorgeous face soap which is a fantastic alternative to chemical-laden mainstream products. We also handcraft organic cotton face cloths which are beautiful for use on babies, children and for face cleansing.Our focus is on providing organic and natural bathroom consumables to local Taranaki people. We focus on natural biodegradable packaging and hope that people enjoy our silky smooth bubbly product.
3. How long have you been operating/trading?
Only 9 months – we are still building our business up and hope to make it a sustainable stand alone entity!
4. Do you have any short term or long term goals for your business?
We would like to find some more quality retailers in the New Plymouth and Hawera areas. We are aiming at developing relationships with local businesses in the hope of establishing regular business. We hope to be able to invest in some quality capital equipment and possibly even take our product further afield than Taranaki.

Support local business
5. Your perfect day/customer scenario?
I also have three chilren (6,2,1) so my perfect customer scenario would mean that I can work around their needs also. Maybe meeting for a coffee with a prospective client then packaging and dispatching our gorgeous soap. I love
working with the beautiful scents that our soaps have!
6. Where are you originally from?
I was born in New Plymouth in 1976 but have lived throughout New Zealand and the Rest of the World.
7. Name your favourite café/restaurant in New Plymouth
There are many places I like to go and often it depends on whether the kids are with me or not! No kids – favourite place – Salt. Kids – favourite place – Muffin Break! Although India Today features very highly in my favourite list.
8. When you have time off – what do you like to do?
I have three kids, I don’t have time off! Sometimes I escape to the Arthouse Cinema though!
9. If you could do anything in Taranaki for one day – what would you wish for?
I would love a night at the Waterfront Hotel, with a gorgeous breakfast
in Salt. Then off up the mountain for a bush walk. After that, a trip up the
Coast to Mikes Mild Ale for an organic beer and maybe a bit of time on one of
the fantastic beaches up there. Then back to town for a long soak in the
Taranaki Mineral pools. Finish the day off with a curry and a nice wine.
10. If you could fast forward into the future how would you like New Plymouth to be?
I would love New Plymouth to be free of poverty and areas of high
deprivation. I would love New Plymouth to be a place where people embrace a
more sustainable focus, where we think about our goregeous environment and how
we can better protect it. We all need more information about the impact that
the oil gas industry has on us (good and bad), and how farming can be made more
ecologically friendly. Wouldn’t it be great also if everyone had equal access
to good healthy food, where chicken and eggs have seen the sun and our veges
were grown without chemicals! I believe we’d all be healthier for it, and
Taranki could be a front runner for doing things differently.
Thank you to Sarah for her time answering these questions and the lovely samples provided. All the best with your business venture.
If you require more information on any of her products or you wish to order or stock her products please click the following links:
Contact Sarah benaturalsoap@gmail.com or phone 0211791242
Also they have a facebook page https://www.facebook.com/#!/BeNaturalSoap