Category Archives: Rental Wins

Our Latest Rental Wins

At Realestate.co.nz we have been working hard to support you.  We have achieved a few wins and can proudly report the following:

  • We have more overall property listings across all of our sites (sales, rentals, business, commercial and farms) than our nearest competitor (measured 31st August 2014).
  • Our rental searches have gone up by 55% in the last year (Google Analytics Rental page tracking – July 13 to July 14).
  • Realestate.co.nz has over 1.6 million searches for rentals every month (Google Analytics Rental page tracking – July 13 to July 14).
  • The time people spend on each of our pages continues to be on average nearly 4 times longer.

We recognised that we needed to have a dedicated focus on property management.  It has been great to meet some of our property management professionals at the recent REINZ Boost conference and throughout New Zealand at our seminars.  We have also touched base with many property management specialists by phone, email and in person.  We are passionate and committed to property.

In early September 2014, we launched our TV campaign. https://www.youtube.com/watch?v=tN0leHg8x3I.  The first frame of the 30 second ad is of a couple looking for an apartment to rent. The TV ad is throughout prime spots and will run for several more months.

As a result of our recent television campaign and our other marketing initiatives in print media, newspapers, radio and online banners together with your fantastic support, visits to our pages have gone through the roof.   One of our great online banner ads is running with the Metservice as Kiwis love to check out the weather.  Spring is upon us, day light saving is here and BBQs are being used!

If you haven’t downloaded New Zealand’s Number 1 Property App,please do and tell all your clients (tenants, investors, contractors).    It is free, has been downloaded more than 230,000 times.  It is available for Android and iPhone.

iPhone and iPad App:   http://www.realestate.co.nz/iphone

Android App: http://www.realestate.co.nz/android

We are dedicated to supporting you.    Please calls us or email us with your ideas and suggestions.  We are here to listen and grow with you.  Vesna Wells is  our dedicated property management specialist at realestate.co.nzvesna@realestate.co.nz or 021 488 972.

Realestate.co.nz Has More Rental Traffic Than Ever Before…

As the newly appointed property management specialist at Realestate.co.nz, it has been a privilege to talk to our property management industry colleagues over the last few weeks.

We understand from these initial conversations that one of the keys to success in the rental arena is to let the public know we have rentals on Realestate.co.nz.

Our recent campaigns have been designed to build brand awareness of Realestate.co.nz, and drive more traffic to your listings.

Since our current campaign started in June, we have done the following:

  • Created four innovative and creative advertisements for press and digital banners, which push the message “visit Realestate.co.nz for the most homes”.
  • Run over 150 full page and half page insertions across 22 Newspapers and Magazines nationwide.
  • Run a national 12 week radio campaign.
  • Run a digital campaign targeting New Zealand eyeballs, which has now had over 4 million impressions.

Realestate.co.nz will be continuing to run marketing campaigns throughout August with a television campaign booked for early September that includes a push of our rental message.

Overall Results:

Visits to Realestate.co.nz hit record levels in June, with over 45,000 unique people looking at homes on on the site each day. In terms of growth, this is a massive 56% increase in visitors over the last 12 months1.

This growth is being seen site wide, rental searches and rental listing views have also increased hugely over the last 12 months. Realestate.co.nz rental pages are now seen over 1.6 million times each month, and this is a 55% increase on the same time last year2.

Additionally, we have had over 225,000 downloads of our app, and all your rental properties can be found in the dedicated rental section of the app.  If you haven’t downloaded the app, please do and tell all your colleagues and friends!

Your support:

We thank our industry colleagues for supporting our dedicated property website, for being open about what we are doing well and how we can continue to grow.    Most of all, we thank you for your commitment to helping us all shine in our market place. Keep spreading the word!

Please do not hesitate to contact me any time with any ideas/views/suggestions you may have – vesna@realestate.co.nz or on 021 488 972.  If I haven’t seen or talked to you yet, I will be soon!

Vesna Wells

Category Manager – Property Management

Statistic Sources: 1. Nielsen Average Daily UB comparison Jul 13 – Jun 14. 2. Google Analytics Rental page tracking. Jul 13 – Jul 14.