As the newly appointed property management specialist at Realestate.co.nz, it has been a privilege to talk to our property management industry colleagues over the last few weeks.
We understand from these initial conversations that one of the keys to success in the rental arena is to let the public know we have rentals on Realestate.co.nz.
Our recent campaigns have been designed to build brand awareness of Realestate.co.nz, and drive more traffic to your listings.
Since our current campaign started in June, we have done the following:
- Created four innovative and creative advertisements for press and digital banners, which push the message “visit Realestate.co.nz for the most homes”.
- Run over 150 full page and half page insertions across 22 Newspapers and Magazines nationwide.
- Run a national 12 week radio campaign.
- Run a digital campaign targeting New Zealand eyeballs, which has now had over 4 million impressions.
Realestate.co.nz will be continuing to run marketing campaigns throughout August with a television campaign booked for early September that includes a push of our rental message.
Visits to Realestate.co.nz hit record levels in June, with over 45,000 unique people looking at homes on on the site each day. In terms of growth, this is a massive 56% increase in visitors over the last 12 months1.
This growth is being seen site wide, rental searches and rental listing views have also increased hugely over the last 12 months. Realestate.co.nz rental pages are now seen over 1.6 million times each month, and this is a 55% increase on the same time last year2.
Additionally, we have had over 225,000 downloads of our app, and all your rental properties can be found in the dedicated rental section of the app. If you haven’t downloaded the app, please do and tell all your colleagues and friends!
We thank our industry colleagues for supporting our dedicated property website, for being open about what we are doing well and how we can continue to grow. Most of all, we thank you for your commitment to helping us all shine in our market place. Keep spreading the word!
Please do not hesitate to contact me any time with any ideas/views/suggestions you may have – email@example.com or on 021 488 972. If I haven’t seen or talked to you yet, I will be soon!
Category Manager – Property Management
Statistic Sources: 1. Nielsen Average Daily UB comparison Jul 13 – Jun 14. 2. Google Analytics Rental page tracking. Jul 13 – Jul 14.