New Features with Agent Pro

There are two new features added to the Agent Pro website.

  1. We now provide statistics on the number of visitors to your profile page and your featured agent advert. These charts which you will see on your dashboard when you sign in show you how many times your profile page has been viewed and also how many times your featured agent advert has been displayed and how many people have viewed your profile as a result.
  2. When you now book a Featured Agent advert you will see a new button marked “view map”. This new feature allows you to see exactly the boundary for every suburb in our database. This dynamic and unique feature is going to be presented as part of the new website and will undoubtedly be of great assistance to help people better appreciate the boundaries of individual suburbs.

October 01 2009 | New feature and Online marketing | 3 Comments »

Which real estate website to use? – analyse the property listings numbers

With the online landscape markedly changed today (1st December) with the exit of allrealestate.co.nz (now directing visitors to this website) the “head to head” analysis of realestate.co.nz as compared to trade me property becomes ever more important. The key determination of value for this industry has always been as proposed by this company comprehensive content.

The most valuable website is more likely to be the website with the largest number of listings – people keen to look for property will always gravitate towards the site that acts as a “one-stop-shop”. Some detailed analysis provides some insight important for all real estate offices to consider.

We have accurately tracked the listings of residential property on realestate.co.nz and trade me property over the past 2 years maintaining a detailed record on a like-for-like basis. The summary of this analysis is presented in the graph below.

The numbers are pretty clear – realestate.co.nz has maintained over 20,000 more properties for sale as featured on the website than as featured on trade me property website over the past 2 years


The data is directly comparable as each data set of listings comprises the estimate of just licensed real estate office listings on each website. How have we done this?

We have on a frequent basis undertaken a sample of around 6 suburbs across the country every 2 months and worked out how many of trade me property listings are “private” and how many are from licensed agents. We have then also applied a factor to the listing stock to estimate the number of properties that are marketed as general listings. The net result of this is the graph above.

The graph shows that the differential of content has remained in excess of 20,000 properties for all of the 2 years, expect for the month of June 2007.

At the peak in February of this year (prior to the decision by Barfoot & Thompson to list on Trade me) the differential stood at 34,000. Following the addition of the 7,000 listings from Barfoot & Thompson the differential came back to 26,000 and then by September has slipped to 23,000.

The past 2 months has seen an increase again with the latest listing comparison showing a differential of 25,000 – with 67,000 residential properties on realestate.co.nz as compared to 42,000 on trade me on a like-for-like estimated basis of licensed real estate marketed properties.

December 01 2008 | Market stats | 2 Comments »

Web traffic for real estate – September 2008

September turned out to be a record month for online real estate in NZ. Excluding international traffic a new high of 1,034,181 NZ unique browsers visited at least one real estate website in September.

A key to this growth (+13% vs. Sep 2007) was the traffic generated by QV’s free property valuation offer – that site alone attracted 161,478 unique browsers (there average per month is of the order of 50,000). This clearly showed the fascination people have in this country to know the value of their property – never more true at this time with uncertainty of future values.

For the month of September realestate.co.nz received 188,837 unique browser visits up 3% on the same month last year and 4% up on the August month – that as shown by the daily chart on the right results in an average daily unique visit of 12,211 placing the site firmly as the #2 in the market.

October 07 2008 | Market stats and Uncategorized | 1 Comment »