Monthly report – December 2008 fact sheet

December was a record month with 300,000+ unique visitors an increase of 55% over last year and 22% more than in November.

Most significant is the specialised appeal of the website – within the total of 300,000 unique visitors was 189,500 who DID NOT visit Trade me property website in the month – that is over 58% of the total just visited to check out the most comprehensive selection of property on the market.

Full details of these facts are in the January 09 fact sheet here.

January 08 2009 | Market stats | No Comments »

Online real estate – May 08 becomes in May 2008

the #1 international traffic real estate website in NZ

Presented here is the latest data from Nielsen Online to provide a picture of the state of real estate search on the web as well as the performance of key websites for the month of May 2008.

Starting at the aggregated level – the level of total visitor sessions of purely NZ’ers viewing real estate websites continues to track below the 2007 level with around 330,000 weekly sessions through May. (For clarification this aggregated data excludes the traffic of Trade Me property as it tends to skew the data as Trade Me represent over 60% of the total market session traffic, additionally visitor sessions for property very closely mirror those of the total Trade Me website).

As can be seen from the graph the period from April through to September is a fairly flat period of activity representative of the quieter market interest in property. It will be interesting to see the state of property searching as we approach spring.
In terms of the Top 10 website for the month of May – the traffic to all of the top sites fell slightly without major change to the rankings, although Trade Me flatmates site grew traffic to lift its position from #5 to #3.

The 3 main real estate portals remained in the same postions with Trade Me #1, #2 and allrealestate at #6.

It is interesting to note that the NZ Herald site now measures traffic to their property section of the NZ Herald website rather than the Search4homes website.

In regard to the performance of for the month of May – there was the significant and continuing growth in overseas traffic. Through targeted marketing the total traffic to the site from outside NZ grew to 90,607 unique browsers in the month, making the #1 real estate website for the month based on international visitors. As the graph shows the growth of traffic from overseas to represents a 22% growth over the past 6 months, compared to a 2% growth for Trade Me property, 1% growth for open2view and a 3% decline for allrealestate.

June 09 2008 | Nielsen Online stats | 1 Comment »