Record start to 2010 – web traffic to real estate sites keeps growing

As forecasted in the December newsletter the new year kicked off where 2009 finished, with yet further increases in the level of traffic to real estate websites.

Nielsen Top Websites Real Estate Category January 2010

Across those sites tracked by Nielsen Online, total traffic grew by over 20% (vs. 2009), with over 126,000 daily unique browsers checking out listings on NZ real estate websites, adding up to a monthly total of 1.68 million.

For Realestate.co.nz a total of 437,517 unique browsers visited the site in the month – a new record level of traffic viewing the most comprehensive content on the web.

This total traffic comprises both NZ’ers viewing listings to be better informed of the property market as well as an international audience from around the world eager to see what NZ property options they may have.

In terms of this international audience – realestate.co.nz delivers more viewers to real estate agent’s listings than any other website (including trade me property). The chart below details the monthly traffic of the 3 main property websites – realestate.co.nz, trade me property and open2view.

International traffic

Whilst the level of international interest is vital to ensure broad international exposure – over 140,000 unique visitors every month with Australia, the UK and the USA amounting to over 100,000 of that total, the fact is NZ viewers are more likely to be the buyer of that home. The chart below presents the tracking of weekly visits to realestate.co.nz over the past 3 years – the lift in weekly traffic every year – week on week is very telling to the growing appreciation of the value of the realestate.co.nz website.

Domestic weekly traffic

February 04 2010 | Nielsen Online stats | No Comments »

Realestate.co.nz market report – February 2009

Delivering more property buyers – that is what realestate.co.nz is doing week after week and month after month.

The performance of the website continues to grow and set more records. January took us to our highest ever month for visitors – 386,910 that is a 34% increase as compared to January last year and twice the growth of any other real estate website.

We have produced this monthly report to provide complete information on key facts about the website for the month of January 2009. The report is able to be downloaded here as a pdf document (700kb) or else you can select each page you need and download then as single jpg pages. Hopefully the information is of value. If there is ever any other information you require never hestitate to contact me by email or a blog comment below.

February 04 2009 | News and Nielsen Online stats and Online marketing and Web facts | No Comments »

Online real estate July 2008

As with the general state of the real estate market visitor numbers to real estate websites in general remained soft in June as represented by the graph below. This graph tracks the total of 7 real estate websites for the past 2 years.

The level of visitor traffic across this collection of sites averaged 327,000 visitior sessions in June as compared to a pretty much identical 328,00 in May, these level equally are identical to thsi time last year. The positive note from these statistic is the clear view that depite the slower market for property sales and general enquiry the level of searching and activity of browsing for property has not diminished and property viewing still remains an active past time for kiwis!

In terms of performance of websites the relative traffic performance remains stable with the Top 10 sites for June as detailed here from Nielsen Online. These figures show the average daily unique browsers visiting these websites during the month and these figures rather than the total unique browsers in a month are generally now regarded as a more accurate reflection of true website visitor activity. The data clearly shows the consumer attraction to the websites that provide comprehensive data.

Looking at the tracking performance of websites the following updated graphs provide a rich analysis of the online marketplace.

July 10 2008 | Market stats and Nielsen Online stats | No Comments »