With ever more people turning everyday to the web for information on all real estate matters it is not surprising that the smarter agents are focusing more and more of their marketing dollars to online campaigns.
The feedback we are constantly getting is something we want to share to help you build your real estate career and business:
“I absolutely believe in the benefits of your feature listings and have brought that to the attention of all sales people at Harcourts Takapuna at our last 2 sales meetings” – Chris Baker, Harcourts Takapuna
“The feature property option will be something we will be gradually building into our standard budgets …. I know with the growth of internet (approx 30% of our open home attendees see the property first on a website) it will eventually become the most important medium for our advertising dollar” – Diana Buczkowski – Barfoot & Thompson Epsom
Featured Listings are being used more and more as a tried and tested means of profiling a property in the lead up to a tender, auction or deadline treaty. These 2 week bursts of high profiling advertising certainly hit the spot with vendors – visitors to these listings see a 500% plus lift often exceeding 10 times the normal traffic.
For just $250 (inc GST) your listing will be featured exclusively as one of 3 per suburb for 14 days during which time it will also be featured on the home and region pages of the site in rotation. To order your featured listing on behalf of your client give our Auckland based team a call on 0800 732 536 or email us at firstname.lastname@example.org.
To assist in presenting this great offer to your clients as vendor paid marketing this sales leaflet helps present and communicate the benefits – download a copy and try it at your next listing presentation.
Featured Agent Advertising
The next series of featured agent advertising months have now been opened up so you can go online and purchase the featured agent advertising for your selected suburbs for the next 4 months – December / January / February / March.
These adverts are proving incredibly popular, with close to 800 indiviudal agents across the country with many suburbs fully subscribed and many agents encouraged by the response these adverts bring in raising their profile in the local market and soliciting new enquiries for property listings.
The price for these advert remains at the current rate across the different categories of business we feature on the website.
To buy a personal profile advert for your chosen suburb all you need to do is login to our Agent Pro website at http://www.realestate.co.nz/pro (don’t forget this link is at the bottom of every page on the website) – sign up if you have not already done so, then choose your desired suburb, check that the month you want is available and then buy online with a valid credit card.
The website attracts over 25,000 unique visitors every day and this is a great opportunity to promote yourself to this audience who could be looking to list with an agent like you!
November 05 2009 | Online marketing and Special offers | 4 Comments »
Great news there is only 133 days to Christmas! With that in mind we thought we would beat everybody by offering you an early Christmas present!
We want you to get on board and offer your clients the most cost effective vendor paid marketing on the market today – Featured listings
For just $250 (inc GST) you can be one of only 3 exclusive listings featured on each suburb, additionally these feature properties are showcased on the home page. As we have reported in the past these featured listings generate over a 10 fold increase in viewings. So if you normally get 9 views a day – be ready to see over 90 people per day viewing your property. As the examples show in this sales leaflet performance can be of the order of 17 times the traffic – over 4,000 viewings over a 2 week period.
So to help you and encourage you we are offering a “free” Apple iPod shuffle to any agent that purchases and pays for 5 featured listings between now and Christmas. In addition a further draw will be made for a special prize from amongst those that receive their iPod. So I suggest that you get busy and get those featured listings booked up now. To order just call our support team on 0800 732 536.
August 14 2009 | Online marketing and Special offers | No Comments »
Delivering more property buyers – that is what realestate.co.nz is doing week after week and month after month.
The performance of the website continues to grow and set more records. January took us to our highest ever month for visitors – 386,910 that is a 34% increase as compared to January last year and twice the growth of any other real estate website.
We have produced this monthly report to provide complete information on key facts about the website for the month of January 2009. The report is able to be downloaded here as a pdf document (700kb) or else you can select each page you need and download then as single jpg pages. Hopefully the information is of value. If there is ever any other information you require never hestitate to contact me by email or a blog comment below.
February 04 2009 | News and Nielsen Online stats and Online marketing and Web facts | No Comments »
With over 114,000 listings on the realestate.co.nz website at this time of which 80,000 are residential properties it is ever more important to find ways to capture prospective buyer interest – featured listings are the most cost effective way.
Think how much on average you recommend a client spends on vendor paid marketing – $500, $1,0000 or even more? – what do you and your client actually get for your money. A quarter page ad perhaps – here today and gone tomorrow, buried in the middle of pages and pages of newsprint!
For just $250 you can get 14 days of high visibility on this website – with standout results.
Check out this latest real example where we have analysed 2 very similar properties last month.
Same suburb, same style, same price range, same price marketing and listed on the same day in November. The property with a featured listing for 2 weeks in January received 4,114 views in the month, the other just 232 views – that is a stunning 17 times more viewings. We guarantee in our sales leaflet 10 times the viewings!
Normally this featured listing costs $795, but we have a summer promotion on until the end of March where for this offer price of $250 you get the most powerful form of marketing – real viewers reading and reviewing your listing. Here is the sales leaflet with details of how to order.
February 04 2009 | Online marketing and Special offers | No Comments »
This is a tough market with as likely-as-not, a lot of very demanding vendors and a scarcity of buyers. What you need is help to sell those listings – what you need is a competitive advantage to get more prospective buyers to see your listings and really consider buying that property – we are here to help you.
We have featured listings – as we have said in the past these high profile adverts drive over 10 times the traffic as compared to a standard listing. But you may not know that they also enable you to completely dominate the local suburb search. Look at this example to see how this works.
This property was listed at the start of September with a 4 week campaign leading up to the auction on the 1st October.
For the 2 weeks in the middle of the month the property was bought as a featured listing on this website by the agent. The result was an enormous spike in visitors the listing! – during the month of September total viewings amounted to over 4,400 with 4,250 of those viewings during the period of the promotion, on one day total views exceeded 900 – so in this situation featured listing drove traffic not 10 times – but over 28 times!
Not only that but during the weeks when this property was advertised as a featured listing it completely dominated the suburb viewings. At that time there were 18 properties in the same price range in the same suburb. In each of the 2 weeks of the featured listing campaign on the website this property had over 70% of all the viewings of that suburb for that price range! – 7 out of every 10 people looking at Cashmere Hills property with a budget of between $700k and $1.3m looked at this listing.
So – you may well ask – what happened at the auction last week – did it sell?
Well it did not sell. But the fact is realestate.co.nz is a marketing tool – it does not sell properties – that requires your skill and expertise matched to the market, and just as magazines don’t sell properties, what we do is provide a very powerful marketing tool for your listing. You may also be interested to know that this property received over 28 emails from this website during the campaign, many from overseas.
Featured listings work! – every week more and more agents are choosing them over traditional newspaper ads and reaping the rewards. Normally priced at $795 for 14 days – we have a special promotion until the end of the year – just $295 or for $395 with a free “Website Telly” video presentation. Give us a call on 0800 732 536 to check out the availability in your suburb!
Check out the quality of these Website Telly videos by viewing the video on this listing – the professional voice over and music enhance the existing photos to really sell this property – this video has been viewed over 900 times so far – how would you like a 30 second TV-like commercial for one of your property listing??
October 07 2008 | Market stats and New feature and Special offers and Video | 2 Comments »