Featured Agent suburb adverts now available for Oct & Nov

Today is a great day to increase your profile on the web – get your name in front of thousands of active buyers.

These buyers, as is well known are more than likely to be looking to list their property for sale in the coming weeks – Featured Agent adverts are an excellent and very cost effective advertising medium for you to build your awareness and profile. Starting at just $15 per suburb per month where else can you get that kind of value for money in advertising these days?

Today you can go online and buy an advert for the months of October & November.

The reason that we are only releasing these 2 months is that we are undergoing a major re-development and re-design of the website. As part of this project we are upgrading the featured agent service to improve on its ability to put you in front of prospective clients. This development work is underway and will be completed in November.

The service for the next 2 months of October and November remains as previously, with the same individual suburbs able to be purchased as one of only 3 featured agents at the top of each of the search pages for that suburb. The costs have not changed nor the category of suburb.

Just as a reminder. In the case of residential searches the most highly viewed suburbs “Gold” are charged at $150 per month, the next tier of suburbs “Silver” are charged at $75 per month and all of the remainder, which is actually 80% of the 1,700+ suburbs across the country are charged at just $15 per suburb. All costs are inclusive of GST.

To advertise in rental search results the prices are $50 / $25 / $10; for commercial property, the prices are $100 / $25 / $10 and to advertise in searches farms the prices are $25 / $15 / $10.

To help identify the costs for your particular suburb these documents downloadable below will make it easy to find out the costs for each suburb for each category:

Choose – Residential / Commercial / Rental / Rural

All bookings for this Featured Agent service must be booked online through the Agent pro website. There you will need to login and purchase with a valid credit card. To purchase a Featured Agent advert for an individual agent requires logging in under that agent’s name.

September 30 2009 | Online marketing | No Comments »

Profile – how can make sure you are going to get that phone call to appraise a new listing?

At this very moment someone may be Googling your name – checking out your details before they meet you next week for an appraisal you organised – you need to be on that shortlist and you want to make sure that what they read about you is the best representation of your skills and experience.

You have to make sure you have at least a page on the web which you can use to profile yourself – it may be your own website or blog, it may be a page on your company website. It could be a free profile page we have introduced for everyone in this industry to profile themselves to prospective clients. We launched this service 2 weeks ago and the take up has been excellent – take a look at what some of your colleagues are doing – then ask yourself – how would like to be seen by prospective clients:

Another opportunity that these agents and many other have cottoned onto is the Featured Agent advertising on individual suburbs – these cost effective advert which are priced from just $15 per month (more popular and larger suburbs are charged at $75 and $150 per month). We all ready have many hundreds of committed agents who see this as the tool to ensure that they get the enquiry call to come and do an appraisal.

To access both of these great services log on now to our new Agent Pro website and build you client base and business ready for the spring.

July 20 2009 | New feature and Online marketing and Social Networking | No Comments »

Featured Agent – Equitability in marketing for an agent

The launch of Featured Agent in April was undertaken after valuable feedback from within the industry. We had been actively testing and discussing it since January.

However as is the case with any new feature you need to be ready to handle situations which may not have been readily visible at launch. It is clear given the take up of the service that there is a growing sense of competing interest vying for the 3 spots – this competition has exposed an issue which arose this week and has as such helped us to learn better how to adapt the principles of the service.

The current booking process is best presented as a “first in – first served” race. However we experienced a situation where a single office has “block booked” all 3 spots which has lead to feedback from other agents in the same suburb wishing to register a complaint that this is not fair, especially of an industry owned website. In their view we should be portraying to the public a balance of options when it comes to agents in an area.

When we set up this service these were the principles:

  1. Featured Agent was established at the request of salespeople who wished to have a means to promote themselves on the site to prospective vendors.
  2. The core principle of realestate.co.nz as an industry owned site is to act in a consistent and transparent manner to serve all professionals in this industry with a cost effective marketing tool
  3. A judgment was made to restrict the number of agents per suburb to just 3 – in that way allowing the public to see a representative selection of keen agents ready to promote themselves in that suburb.
  4. The buying criteria is first come, first serve with no ability to pre-book or blanket book for periods of more than 3 months

With these principles in mind we have made an amendment to the terms of business for booking of Featured Agent which will be implemented at the next release of Featured Agents which will be for the months of October onwards. This will be communicated on this website and through email prior to this date. This then is the situation and solution.

If a suburb is booked solely by one office within that suburb, and realestate.co.nz receives a challenge from other agents in that suburb. Such a challenge will be entertained by other offices who feel that in having an effective block booking attained by one office is not in the best interests of the website as judged by the consumer viewing that page and seeking to assess the capabilities of a range of agents for that suburb. Each case will be assessed on a case-by-case basis and the judgment will be made based on objective and transparent criteria for such an evaluation.

The recommended solution will be to allocate a single featured agent to each office in the suburb (only of those offices that raise an objection). If the number of challenging offices together with the original featured agent office exceeds 3 then the allocation will be based on a random drawing to see which offices will be featured.

In addition prior to the completion of each feature period (the current 3 months for example – Jul/Aug/Sep) an assessment will be made as to ascertain which suburbs were fully booked with featured agents. For all these “fully booked suburbs” with 3 agents a draw will be made from the existing customers of featured agents as well as the invitation of any offices and their salespeople who may wish to buy a feature agent profile in that suburb to participate in a random draw to allocate the 3 slots. These “fully booked suburbs” will be notified well in advance of the renewal date and a draw made prior to the start of the new period.

July 15 2009 | New feature | 6 Comments »

Featured agent – space still available

The launch of this new premium service was enthusiastically received on the 2nd April when we took the first bookings from agents to feature themselves on individual suburbs for up to 3 months in order to seek listing opportunities.

Within hours we were receiving online bookings which meant that some suburbs sold out very quickly.  To date we have taken orders from over 600 agents across the country.

There are still some suburbs available and I would encourage you to check out the opportunity – as from a low $25 (inc GST) per month you can secure one of just 3 premium spots to feature yourself in front of keen buyers and sellers checking out the listings in your chosen suburb.

In the next month we will outline details of the booking process for the remaining months of the year. To register to use the service click this link to go to the registration page.

April 20 2009 | New feature | No Comments »

Featured agent – your chance to promote yourself on realestate.co.nz

I am delighted to offer this industry a new opportunity for every agent to promote themselves to your target audience of prospective vendors – 24 hours a day – both here in NZ and overseas!

With over 350,000 unique visitors to the site every month the web is the perfect place to profile yourself and your local suburb is where you want to be seen as a proactive agent.

From today you can promote yourself as the local real estate agent and from just $25 per month per suburb as an introductory offer; there is no more cost effective medium.

Everyday around the country agents grab the opportunity to advertise through a variety of advertising publications to raise their profile in their local community in an effort to secure listings and the chance to talk to prospective vendors. As is well known in this industry the majority of buyers are vendors and visa versa, so we know that most people searching for property on our website are likely to be looking to sell and therefore could be interested in talking to you, that is why realestate.co.nz is a great publication to use to promote yourself.

A featured agent profile is limited to just 3 agents per suburb – first come – first serve. You can book up to 3 months in advance and we have made it as simple as possible to book – all you need is a credit card.

First set yourself up on our new registration page at Agent Pro. You will need to know your REINZ membership card number. If you are working for Barfoot & Thompson then please set up using your own unique B&T number.

With your REINZ / B&T number we will be able to immediately send you a confirmation login and password. This email will be sent to the email address we hold in our database for you, it is the email address which we use to send buyer enquiries to you from the website. If you do not get a confirmation email within 5 minutes then please call us on 0800 732 536 or email us and we will help to get you set up.

Once logged in select the suburb you are interested in buyers as the featured agent – this is done just like the website, chose the region and district and then select suburb. We will then tell you which months are available and also tell you how much it will cost.

We have set up introductory pricing for suburbs based on demand and interest from buyers with 3 tiers of suburbs – Gold suburbs of which there are just 73, cost $150 per month; Silver with 245 suburbs cost $75 per month; all the other 1,301 suburbs across the country cost just $25 per month. All prices are inclusive of GST. Here is a complete list of suburbs with pricing.

Add your selected suburbs to your “shopping cart” and proceed to the checkout like any other online purchasing website. Once we have confirmed your purchase you will be live on the website under the search for that suburb.

To help answer any questions you may have we have created a page of “frequently asked questions” – check these out as we are sure we have thought of everything! – if we have by chance missed anything then please post a question or comment here.

April 02 2009 | New feature | 3 Comments »

Featured Agent – Frequently asked questions

To assist in answering the questions that have been asked of us as we have been setting up Featured Agent profile service we have captured the answers to the most common questions below:

How do I find out the cost of my suburb?

Easy either select your suburb on the “AgentPro” part of the website by choosing your preferred suburb or download the complete list of all suburbs that are gold or silver.

We have priced the suburbs at an introductory price level. The levels are $150 per month for gold suburbs $75 per month for silver suburbs and the remainder cost just $25 per month.

There are 73 gold suburbs, 245 silver suburbs and 1,301 bronze suburbs.

What basis is used to make a suburb a gold / silver or bronze?

When discussing this concept of Featured Agents for a suburb as an advertising opportunity all the people we spoke to told us that we needed to be fair and charge an appropriate rate based on the popularity of each suburb.

We did some analysis and looked at the number of listings and the number of viewings of listings for each suburb over a 6 month period. By combining these two sets of data we were able to come up with an objective means by which we could differentiate 3 different levels of suburbs and in so doing be fair to all in this industry.

My suburb is full – what can I do?

Unfortunately if all 3 slots for this month have been  booked then it appears that you missed out. Have a look to see if a future month is available to be booked. We will be releasing future blocks of months in the coming weeks so check out this website and make sure you subscribe to our regular monthly email from realestate.co.nz.

We chose to restrict the Featured Agents to just 3 per suburb as this ensures that the impact on the buyers looking at the site is not interrupted by to many Featured Agents, equally we wanted to ensure that there was a balance and therefore 3 agents seemed like the best number.

Why has realestate.co.nz started this initiative?

We have launched this service at the request of individual agents who wanted to take advantage of the large audience on the website to promote themselves in order to seek new vendor enquiries.

We felt that we could provide a more cost effective means for agents to advertise themselves than is currently being offered by newspapers and magazines.

The revenue from this service is part of new income which we hope in time will allow us to offset and subscription changes and hopefully if we are successful enough with this and other initiatives like Zoodle allow us to reduce the subscription fees charges to offices. This is only possible as a result of the website being owned by the industry and the reinvesting any profits made from the website back into the business rather than distributing to shareholders.

What if I want to buy a whole year

We have started off just offering 3 months (April / May / June) – we want to measure the results of these initial months and then with feedback plan the forthcoming next 6 or 12 months. This also ensures that in this initial period we can ensure broad awareness within the industry. With the best will in the world we know not everyone will find out about this on day one and we did not want to frustrate people by having them find their chosen suburb is booked for the next 12 months at this early stage.

How can I find out if there is space available for my chosen suburb

To find out is a slot is available for this month or a future month login to your AgentPro account and search for your chosen suburb.

We do not provide a status that shows which suburbs have available space. To do so could lead to people block booking areas. In the consultation we have had with the industry prior to launching we received clear feedback that we should drive this service at individual agents who want to be profiled on their chosen suburbs rather than offices or groups who might want to buy up areas of the country deliberately to exclude others.

Can I add my blog or my website as the link

The link provided in the Feature Agent advert takes the enquirer to the listing profile page of the agent on realestate.co.nz. On this page there is the opportunity for external links to office website, agent website and also an agent’s blog.

Why is my office logo not showing?

The primary purpose of the advert is to promote the individual agent and as the cost is borne directly by the agent paying online by credit card we judged based on discussions with the industry that the focus should be on the photo and contact details of the agent

My featured agent advert shows my office telephone – I would prefer it to show my mobile number?

If your mobile number is not showing it is because we do not hold that number in our database. We have set a priority rule for the display of contact details. Firstly we show the mobile number, if that is not available we show the home number, if that is not available we show the office number. If you would like to provide us with your mobile number then please contact our team on 0800 732 536 or email info@realestate.co.nz

What happens if I do not have a credit card?

The service of Featured Agent is based on first-come-first-served. Due to demand and to the processing costs of managing orders, invoices and cash collection we do not offer this service. Unfortunately if you do not have a credit card you cannot purchase this service.

Can I buy a feature half way through a month?

You can buy a Featured Agent advert at anytime as long as the space is available. However we do not discount the charge is less than a full month is available.

April 02 2009 | New feature | 5 Comments »