Raising the profile of your listing and yourself – online

With ever more people turning everyday to the web for information on all real estate matters it is not surprising that the smarter agents are focusing more and more of their marketing dollars to online campaigns.

The feedback we are constantly getting is something we want to share to help you build your real estate career and business:

“I absolutely believe in the benefits of your feature listings and have brought that to the attention of all sales people at Harcourts Takapuna at our last 2 sales meetings” – Chris Baker, Harcourts Takapuna

“The feature property option will be something we will be gradually building into our standard budgets …. I know with the growth of internet (approx 30% of our open home attendees see the property first on a website) it will eventually become the most important medium for our advertising dollar” – Diana Buczkowski – Barfoot & Thompson Epsom

Featured Listings are being used more and more as a tried and tested means of profiling a property in the lead up to a tender, auction or deadline treaty. These 2 week bursts of high profiling advertising certainly hit the spot with vendors – visitors to these listings see a 500% plus lift often exceeding 10 times the normal traffic.

For just $250 (inc GST) your listing will be featured exclusively as one of 3 per suburb for 14 days during which time it will also be featured on the home and region pages of the site in rotation. To order your featured listing on behalf of your client give our Auckland based team a call on 0800 732 536 or email us at info@realestate.co.nz.

To assist in presenting this great offer to your clients as vendor paid marketing this sales leaflet helps present and communicate the benefits – download a copy and try it at your next listing presentation.

Click here to dowload this sales flyer (1.1MB pdf)

Featured Agent Advertising

The next series of featured agent advertising months have now been opened up so you can go online and purchase the featured agent advertising for your selected suburbs for the next 4 months – December / January / February / March.
These adverts are proving incredibly popular, with close to 800 indiviudal agents across the country with many suburbs fully subscribed and many agents encouraged by the response these adverts bring in raising their profile in the local market and soliciting new enquiries for property listings.

The price for these advert remains at the current rate across the different categories of business we feature on the website.

To buy a personal profile advert for your chosen suburb all you need to do is login to our Agent Pro website at http://www.realestate.co.nz/pro (don’t forget this link is at the bottom of every page on the website) – sign up if you have not already done so, then choose your desired suburb, check that the month you want is available and then buy online with a valid credit card.

The website attracts over 25,000 unique visitors every day and this is a great opportunity to promote yourself to this audience who could be looking to list with an agent like you!

November 05 2009 | Online marketing and Special offers | 4 Comments »

Featured Agent suburb adverts now available for Oct & Nov

Today is a great day to increase your profile on the web – get your name in front of thousands of active buyers.

These buyers, as is well known are more than likely to be looking to list their property for sale in the coming weeks – Featured Agent adverts are an excellent and very cost effective advertising medium for you to build your awareness and profile. Starting at just $15 per suburb per month where else can you get that kind of value for money in advertising these days?

Today you can go online and buy an advert for the months of October & November.

The reason that we are only releasing these 2 months is that we are undergoing a major re-development and re-design of the website. As part of this project we are upgrading the featured agent service to improve on its ability to put you in front of prospective clients. This development work is underway and will be completed in November.

The service for the next 2 months of October and November remains as previously, with the same individual suburbs able to be purchased as one of only 3 featured agents at the top of each of the search pages for that suburb. The costs have not changed nor the category of suburb.

Just as a reminder. In the case of residential searches the most highly viewed suburbs “Gold” are charged at $150 per month, the next tier of suburbs “Silver” are charged at $75 per month and all of the remainder, which is actually 80% of the 1,700+ suburbs across the country are charged at just $15 per suburb. All costs are inclusive of GST.

To advertise in rental search results the prices are $50 / $25 / $10; for commercial property, the prices are $100 / $25 / $10 and to advertise in searches farms the prices are $25 / $15 / $10.

To help identify the costs for your particular suburb these documents downloadable below will make it easy to find out the costs for each suburb for each category:

Choose – Residential / Commercial / Rental / Rural

All bookings for this Featured Agent service must be booked online through the Agent pro website. There you will need to login and purchase with a valid credit card. To purchase a Featured Agent advert for an individual agent requires logging in under that agent’s name.

September 30 2009 | Online marketing | No Comments »