Archive for the 'Photos' Category

Professional respect in regard to marketing material

If I get 3 calls on the same subject in a week – I judge that this is something worth highlighting.

The issue I have experienced this week is in relation to photos of properties for sale. When a property for sale switches between one agent / salesperson and another agent / salesperson should the photos be able to be used by the new agent?

We received a call and a couple of emails from salespeople who wanted to know if we could in some way block others copying photos from our site without their permission. They were incensed that another salesperson would “steal” their photos to use on a new listing for that property.

There are a couple of ways of looking at this issue – technical, legal and professional.

Technically

The web is an open platform – in almost all scenarios you can “right click” on an photo and save it. You can then use it wherever you like – that is from a technical standpoint.

Legally

Images in the form of photos are intellectual property (I should point out I am not a lawyer – this piece should not be taken as legal advice, just observations!). Someone paid someone to take photos of a property for sale – or the selling agent took the photos. Those photos are the legal property of someone. Unless that person informs people in general that those photos are freely available then it should be assumed that they are not freely available to download and copy.

As an instance the content of this blog as with all photos on this blog is accessible under what is becoming a very common structure for the web called Creative Commons – simply put – I am happy for the content of this blog including all facts, words and images to be freely used and copied as long as (a) statements are not presented out of context, and (b) appropriate attribution is given – just tell people where you got the content by referencing the source – through a web link.

Despite this many people believe that as content on the web is accessed for free that somehow that makes it free of any copyright, and they can do what they like with it – that is not the case.

Professionally

Whilst it may be very easy to copy photos from one listing to another and in so doing save time and money, the key question that should be asked is “what message does that send to the vendor” irrespective of who owns the photos – even if the rights to the photos have been granted by the property owner.

When a listing transfers from one listing agent to another – it should signal the establishment of a new marketing approach for that property on the market. This process should seek to review all components of marketing for that property – price, description, photos and marketing material. To do anything less would be dereliction of duty of the part of the new listing agent.

To “just” take the the listing and not try and add personality and a new marketing focus would seem to speak to a lack of professionalism on the part of the new agent, and would in my mind awaken the question in the mind of the vendor as to what value this new agent really brings to the process if they are prepared to “re-cycle” somebody else’s marketing campaign.

July 19 2009 | Online marketing and Photos | 1 Comment »

Photographs are the most important component of a listing

The subject of photography is a constant theme of real estate marketing – and rightly so!

At every presentation I undertake I roll out the chart which shows the most important components of a real estate listing as judged by buyers – right at the top with 96% of people considering it important or very important is large images / high quality images and a large portfolio.

What is also often quoted is the fact that the human eye can read a photographic image around 20 times faster than reading text. These reasons mean that any property listing must start with the photos – get these right and you are half way there.

As an aside I am delighted at the embracing of rich, comprehensive photos by this industry – when we started the website in 2006 we had an average of just 3.6 photos per listing, last year when we checked this had rocketed up to 11.2 and this year it is up again to 13.7 – proof indeed of the value of photography!

When it comes to choosing a photographic service, the one thing I want to make sure is understood is that realestate.co.nz does not promote any one company over another – we value the role of being impartial. We promote all professional photographers who with agents enhance the output of great photographs that assist in marketing listings.

We do have a technical integration with Open2view, however this is a non-commercial arrangement which is designed to allow our site to showcase their portfolio of photos – both sides benefit.

With this in mind I was delighted to learn of an Auckland based business I was only to happy to profile for those agents in the region. Skyworks Aerial Photography specialises in lower altitude aerial photography using helium filled plimps or telescopic platforms allowing images to be taken up to 70 feet above the ground.

Aerial photographs are such a natural complement to the standard portfolio of indoor and outdoor photos and of course complement the higher altitude images presented on Zoodle. They also complement Google Streetview – all aiding the easier comprehension by buyers as to the layout and attributes of their chosen house, all from the comfort of their armchair via the web.

June 23 2009 | Photos | 5 Comments »

Make the best presentation of your listing on the web

It is no longer adequate to simply upload a handful of photos and craft a couple of sentences to make a listing on the web. You need to design and craft a listing with far more care and consideration than a magazine advert. For whilst it may not costs anything like the expenditure of a full page advert – a web listing will deliver far more enquiries and leads. Here are a couple of key pointers:

  1. Photos are the most important part of a listing – the more you have and the better their quality, the better your listing will look to prospective buyers and the more time they will spend looking at your listing – remember there is no restriction on our site – upload as many photos as you like, we commonly now have listings with between 30 and 40 photos
  2. Write a detailed description of the property – don’t abbreviate. The more information you provide the better the level of enquiry and the more you will be respected for providing rich valuable information
  3. Provide the address of the property – people expect it; and if you don’t provide it they will find it out. An address help buyer better understand the property, and with the benefits of Google maps on the site they gain an instant presentation of where the property is
  4. Be clear in the price expectation – we have made a major change to our site to allow you to be more accurate by adding text and prices to all listings. Have a read of this summary of this change in listing price presentation
  5. Promote your listing with a special featured listing – generate over 10 times the traffic of a standard listing – we have a new year special for you – check out a great way to start the new year – just $250 for 14 days of powerful promotion guaranteed to give you stand-out and over 10 times the views of an ordinary listing!

November 27 2008 | Online marketing and Photos and Special offers | No Comments »

Usage of material on Unconditional blog

I was asked the question today regarding permission to use material published on the Unconditional blog, so I thought I would share this information with others who also may want to use some of the material.

There is a simple principle here – it is attribution – I am very happy to allow people in the industry to use and share the information on the Unconditional blog (and this blog if appropriate). There are 2 ways of doing it:

1. If you want to use an article in an offline newsletter which is printed them please copy and paste the whole article. The article should be referenced and attributed to “The Unconditional blog (www.unconditional.co.nz/blog)”.

2. If you want to use an article in any form of online – be it an email newsletter or another blog, then please respect the principle of online links. Feel free to quote and reference the article (rather than take the article in full) and provide a link in your message to the article. You can take any images and graphs as long as you link them back to the blog post. All images used on the Unconditional blog have been purchased royalty paid for their use on Unconditional in that article, please do not copy and use them in other articles.

If you have any other questions please never hesitate to call me 021 610 510

July 24 2008 | Blogs and Photos | No Comments »