Archive for June, 2010 conference – September 2010

We are planning to hold a one-day industry conference in Auckland on Friday the 3rd September.

The workshop will be a very demanding, yet fulfilling, full day (8.30 to 5.30) – we have lined up a programme that will encompass keynote speakers from NZ, Australia and USA, workshop sessions to hone skills and share experiences with the best in the business around day to day application of new online tools. We also want to add into this mix some challenging and stimulating panel discussions, which will debate big issues of the day. The theme of the workshop will be “How technology changes are influencing the real estate industry in NZ”

Social media

The workshop will look at social media, search marketing, technology applications, as well as, very practically show how people in this industry here in NZ are making a success of all this opportunity enabled by the web.

At this stage what we would really like is an indication of the level of interest. We see this event being hopefully an annual event. We propose to charge around $200 to $400 for the day to include all food and drink (as well as some after workshop drinks!). We will not be having any exhibition areas as this is about you and how you can network, learn and grow your skills.

We will then be sending out more information as well as a programme in the coming weeks as well as posting details here on the “On Target” blog.

If you have any suggestions or ideas for content please leave a comment below.

As a guide here is a taster to the agenda:

Agenda – How technology is influencing the future of real estate in NZ

8.00 – 8.30 Registration / coffee

8.30 – 9.00 Introduction / outline

9.00 – 9.30 Keynote address #1:

9.30 – 10.15 Workshop session

10.15 – 10.45 Coffee / tea break

10.45 – 11.30 Discussion session #1

11.30 – 12.15 Workshop session

12.15 – 12.45 Keynote address #2:

12.45 – 1.30 Lunch

1.30 – 2.15 Discussion session #2

2.15 – 3.00 Workshop session

3.00 – 3.30 Keynote address #4:

3.30 – 4.00 Coffee / tea break

4.00 – 4.45 Workshop session

4.45 – 5.30 Discussion session #3

5.30 Wrap up and drinks

Keynote addresses

We have invited to join us a key group of leaders from all parts of the globe. Leaders in their field who are specialists, who can provide insight and thought leadership to the key topics that affect this industry.

1. Emerging trends for technology’s influence in the world of real estate

A detailed overview of what are the key developments and trends involving the use of technology of all sorts around the world – technology involving both hardware and software, client facing and business systems.

2. The future developments for real estate listings

What is the landscape for listings’ marketing in the coming years. Is Google going to be the winner? Will classified websites rise or fall and will specialist portals remain dominant – and what more can they provide?

3. Search – the final frontier?

Is search marketing the simple solution or the complex pandora’s box? What has yet to emerge from Google and is Google under threat as search becomes siloed behind killer applications?

4. Social Media – snake oil or profitable business development?

Is social media here to stay or will web 2.0 be the next dot bomb? – how can an agent justify the time to make status updates, twitter profound thoughts and craft rich blogs – does it pay

Panel Discussions

As a follow on from the keynote presentations there will be panel discussions, which will pick up on the some of the themes of the presentations and invite leaders in their field to challenge and debate the rights and wrongs of various opinions. These sessions will be interactive and participative – that includes very much the audience themselves who are key to a valuable debate and discussion.

1. Real estate listings – who owns the listing? Should they be syndicated to any and every website that offers to showcase them? Does this provide the right marketing and the best service to clients?

2. Personal profile – it has got to the stage now where if you do not have one you are more than likely to be ignored by sector of prospective clients. However what needs to be a part of a profile, where should it be hosted and how do you measure its performance?

3. What is the next big thing in technology to impact the real estate industry? – be it hardware in the form of the iPad or software in property stats, technology is key and differing opinions will be on hand to challenge, discuss and stimulate

Workshop sessions

A key part of the conference is practical discussion around using systems and sharing experiences with colleagues. The agenda features 4 breakouts sessions of 45 minutes each during which attendees will select from amongst the 5 subjects allowing attendees to rotate around the sessions and select the one to suit their interest. Topics for workshops will comprise:

1. Best practice for online property marketing

2. Personal profiling

3. Blogs

4. Twitter

5. Facebook

June 25 2010 | News and Online marketing | 4 Comments »