Record start to 2010 – web traffic to real estate sites keeps growing

As forecasted in the December newsletter the new year kicked off where 2009 finished, with yet further increases in the level of traffic to real estate websites.

Nielsen Top Websites Real Estate Category January 2010

Across those sites tracked by Nielsen Online, total traffic grew by over 20% (vs. 2009), with over 126,000 daily unique browsers checking out listings on NZ real estate websites, adding up to a monthly total of 1.68 million.

For Realestate.co.nz a total of 437,517 unique browsers visited the site in the month – a new record level of traffic viewing the most comprehensive content on the web.

This total traffic comprises both NZ’ers viewing listings to be better informed of the property market as well as an international audience from around the world eager to see what NZ property options they may have.

In terms of this international audience – realestate.co.nz delivers more viewers to real estate agent’s listings than any other website (including trade me property). The chart below details the monthly traffic of the 3 main property websites – realestate.co.nz, trade me property and open2view.

International traffic

Whilst the level of international interest is vital to ensure broad international exposure – over 140,000 unique visitors every month with Australia, the UK and the USA amounting to over 100,000 of that total, the fact is NZ viewers are more likely to be the buyer of that home. The chart below presents the tracking of weekly visits to realestate.co.nz over the past 3 years – the lift in weekly traffic every year – week on week is very telling to the growing appreciation of the value of the realestate.co.nz website.

Domestic weekly traffic

February 04 2010 02:31 pm | Nielsen Online stats

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