Archive for February, 2010

New policy on listing photos

Over the past months we have witnessed a growing trend of images being sent through which have been “over-written” with text. An example is shown below of the addition of the word “video” to the image.

Image of property with video text

This image is the #1 image and is therefore the one seen in all searches and in this case a feature listing. We judge that this activity is not conducive to the high standards of presentation of the website. The websites is viewed by thousands of people everyday looking for property and the image is a key component of search – whilst the addition of a keyword draws attention on an isolated picture the encroachment of this across more and more listings would damage the value of the site.

For this reason from today I have instructed our support team to delete such photos.

This is an intervention by Realestate.co.nz into the presentation of listings, however it is done with the best of intentions to ensure the website remains impartial and most important of all, valuable for property seekers.

Our overriding concern is that should this trend continue, we could see all forms of text overlays on photos endeavoring to promote one listing over another. This would ultimately devalue the website and this is why this decision has been taken.

February 19 2010 | News and Online marketing | 5 Comments »

Record start to 2010 – web traffic to real estate sites keeps growing

As forecasted in the December newsletter the new year kicked off where 2009 finished, with yet further increases in the level of traffic to real estate websites.

Nielsen Top Websites Real Estate Category January 2010

Across those sites tracked by Nielsen Online, total traffic grew by over 20% (vs. 2009), with over 126,000 daily unique browsers checking out listings on NZ real estate websites, adding up to a monthly total of 1.68 million.

For Realestate.co.nz a total of 437,517 unique browsers visited the site in the month – a new record level of traffic viewing the most comprehensive content on the web.

This total traffic comprises both NZ’ers viewing listings to be better informed of the property market as well as an international audience from around the world eager to see what NZ property options they may have.

In terms of this international audience – realestate.co.nz delivers more viewers to real estate agent’s listings than any other website (including trade me property). The chart below details the monthly traffic of the 3 main property websites – realestate.co.nz, trade me property and open2view.

International traffic

Whilst the level of international interest is vital to ensure broad international exposure – over 140,000 unique visitors every month with Australia, the UK and the USA amounting to over 100,000 of that total, the fact is NZ viewers are more likely to be the buyer of that home. The chart below presents the tracking of weekly visits to realestate.co.nz over the past 3 years – the lift in weekly traffic every year – week on week is very telling to the growing appreciation of the value of the realestate.co.nz website.

Domestic weekly traffic

February 04 2010 | Nielsen Online stats | No Comments »