Online searches sets new records and far outpaces print media

It certainly feels like every month there is another record broken for the number of internet searches for property – that is just the reality of the choice the consumer is actively making in assessing what is the most useful form of media to choose for property search.

In the month of October as reported by Nielsen online there were over 1.6 million unique visits to NZ real estate websites. This represented a year on year growth of 24% – that is an additional 300,000 unique visits this year as compared to last year.

By way of comparison the print media for real estate have not faired so well. The Property Press readership figures just published by both Nielsen and Roy Morgan show that weekly readership fell by 11% over the past year in the case of the Nielsen survey and by 13% in the case of the Roy Morgan survey.Along with this massive swing to online, the two websites of realestate.co.nz and Trade me property both surpassed key milestones.

For Realestate.co.nz it was just the second month of 400,000+ unique browsers (up 54% on a year ago) and for Trade me property 1 million+ unique browsers in the month (up 40% on a year ago).The data for all the websites tracked by Nielsen is presented in this document.

To assit you in sharing these key pieces of information with your clients and prospective clients we have produced a new set of key fact sheets to highlight these trends. Click here to download these pages.

November 05 2009 01:03 pm | Nielsen Online stats and Online marketing

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