Record level of website traffic

The month of August turned out to be another bumper month in terms of traffic to real estate websites. Following a record level in July, August saw another new record established with a massive 1,489,294 unique browser visits to a variety of real estate websites as monitored by Nielsen Online.

The table here shows the top 10 websites as recorded by Nielsen for the month.

Not only is this good news for these websites, but is also great news for the industry as these record levels are a key indicator of interest from property seekers searching for property and information on the market.

In total the traffic represented a year on year growth of 17% – an extra 216,264 unique browsers as compared to August last year.

For realestate.co.nz the month was not just a new record but represented a growth of 50% from August last year – far ahead of the 17% growth of the market and second only in terms of growth to Barfoot & Thompson website. The 50% increase represents an additional 132,125 unique browsers visiting the website this year that did not visit last year – great news for your listings and for your clients.

A complete analysis of the online market and the performance of the website of realestate.co.nz including useful sales inserts can be viewed by downloading the September report here.

The report provides insight into the growing usage of the web for real estate search as well as demonstration of the value of the web in attracting domestic and international interest in your listings.

September 14 2009 01:26 pm | News

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