Providing greater insight into the NZ property market

I have just returned from the annual Inman Connect conference in San Francisco. This conference is an intense 3 days of technology and real estate fused into a demanding schedule attended by over 1,500 agents together with around 200 technology and web company participants – all very much focused on the future of real estate online.

A key theme of the conference (a broader outline is detailed later in this email) was the transparency and critical importance of good information on the property market. This is something that at realestate.co.nz we see as a key principle which we uphold to assist the industry better manage their relationship with clients by providing timely, relevant and unique information.

Since April we have been publishing each month the NZ Property Report a unique insight into the property market from the perspective of inventory movements – new listings and asking price expectations. This data is being seen very positively by economists and commentators as it provides a lead indicator of the trends in the market.

In addition to the latest NZ Property Report citing the rise in listings, we are tracking a very strong level of web traffic on realestate.co.nz as with other real estate websites over the past month. These statistics are detailed in this short report which can be downloaded here which provides some helpful charts and statistics on the market and the website which you can print off and use in client presentations.

Some key points to note in the presentation:

• Overall search traffic on real estate website in general climbs back over 1,000,000 sessions per week
• Strong seasonal early spring pick up in searching for property
• The top 2 websites dominate the market with a clear split of audience between them
• Realestate.co.nz continues to drive more international traffic – it is clearly the #1 site with 50% more traffic than any other website

August 14 2009 07:57 am | Market stats and Web facts

Trackback URI | Comments RSS

Leave a Reply