The subject of photography is a constant theme of real estate marketing – and rightly so!
At every presentation I undertake I roll out the chart which shows the most important components of a real estate listing as judged by buyers – right at the top with 96% of people considering it important or very important is large images / high quality images and a large portfolio.
What is also often quoted is the fact that the human eye can read a photographic image around 20 times faster than reading text. These reasons mean that any property listing must start with the photos – get these right and you are half way there.
As an aside I am delighted at the embracing of rich, comprehensive photos by this industry – when we started the website in 2006 we had an average of just 3.6 photos per listing, last year when we checked this had rocketed up to 11.2 and this year it is up again to 13.7 – proof indeed of the value of photography!
When it comes to choosing a photographic service, the one thing I want to make sure is understood is that realestate.co.nz does not promote any one company over another – we value the role of being impartial. We promote all professional photographers who with agents enhance the output of great photographs that assist in marketing listings.
With this in mind I was delighted to learn of an Auckland based business I was only to happy to profile for those agents in the region. Skyworks Aerial Photography specialises in lower altitude aerial photography using helium filled plimps or telescopic platforms allowing images to be taken up to 70 feet above the ground.
Aerial photographs are such a natural complement to the standard portfolio of indoor and outdoor photos and of course complement the higher altitude images presented on Zoodle. They also complement Google Streetview – all aiding the easier comprehension by buyers as to the layout and attributes of their chosen house, all from the comfort of their armchair via the web.
June 23 2009 07:36 am | Photos