Photographs are the most important component of a listing

The subject of photography is a constant theme of real estate marketing – and rightly so!

At every presentation I undertake I roll out the chart which shows the most important components of a real estate listing as judged by buyers – right at the top with 96% of people considering it important or very important is large images / high quality images and a large portfolio.

What is also often quoted is the fact that the human eye can read a photographic image around 20 times faster than reading text. These reasons mean that any property listing must start with the photos – get these right and you are half way there.

As an aside I am delighted at the embracing of rich, comprehensive photos by this industry – when we started the website in 2006 we had an average of just 3.6 photos per listing, last year when we checked this had rocketed up to 11.2 and this year it is up again to 13.7 – proof indeed of the value of photography!

When it comes to choosing a photographic service, the one thing I want to make sure is understood is that realestate.co.nz does not promote any one company over another – we value the role of being impartial. We promote all professional photographers who with agents enhance the output of great photographs that assist in marketing listings.

We do have a technical integration with Open2view, however this is a non-commercial arrangement which is designed to allow our site to showcase their portfolio of photos – both sides benefit.

With this in mind I was delighted to learn of an Auckland based business I was only to happy to profile for those agents in the region. Skyworks Aerial Photography specialises in lower altitude aerial photography using helium filled plimps or telescopic platforms allowing images to be taken up to 70 feet above the ground.

Aerial photographs are such a natural complement to the standard portfolio of indoor and outdoor photos and of course complement the higher altitude images presented on Zoodle. They also complement Google Streetview – all aiding the easier comprehension by buyers as to the layout and attributes of their chosen house, all from the comfort of their armchair via the web.

June 23 2009 07:36 am | Photos

5 Responses to “Photographs are the most important component of a listing”

  1. Tony White on 23 Jun 2009 at 3:29 pm #

    Please add buttons to share this blog on Facebook and twitter
    Thanks Tony

  2. Alistair Helm on 23 Jun 2009 at 3:52 pm #

    Tony

    Thanks – very good suggestion. I will look into this as we have a plan to upgrade the voices blog platform to the latest version of WordPress.

    In the meantime you can’t beat tinyurl or bit.ly for posting to Twitter.

  3. Chris O'Neill on 24 Jun 2009 at 11:53 am #

    I think you touch on something important here that is worth expanding. It is not so much the quantity, but the quality.
    I see so many property photos that are badly taken, and don’t show off the property to it’s best advantage. Buyers are getting turned off before they even visit the property.
    It doesn’t take much to learn basic photographic techniques. If people don’t want to do that, then pay a professional as you suggest.

  4. Alistair Helm on 24 Jun 2009 at 12:05 pm #

    Chris

    This is clearly a situation where “you get it!” – whilst many in this industry still don’t!

    This creates a wonderful opportunity for the smart professional agents to grab a competitive advantage -educate the vendors and reap the benefits.

    In the meantime I will continue to communicate in whatever medium I can to re-educate the industry!

    Thanks for your comments.

  5. David Leggott on 26 Jun 2009 at 11:59 am #

    Alistair
    New player 3.ly works brilliantly at shortening URLS, and you save 2 char’s to boot. Plus it has a button to auto trsfer your new short link to twitter.

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