Real estate online traffic – May 2009

The level of visitor traffic to real estate websites continues to hold up well even as the winter period creeps closer. In May over 3.8 million sessions were viewed on one of the key listings websites.

The graph below shows the tracking of these visitors on a weekly basis. It is very clear from the graph that the level of interest in property picked up again significantly after Easter and has maintained a strong level in excess of 1 million visitor sessions for the past 4 weeks. This scale of traffic is considerably above the same period in 2008 and 2007 and has yet to see any significant seasonal downturn. This trending of traffic for 2009 seems to be mirroring 2007.

The top 10 websites of real estate remain pretty much the same as in prior months with the overall level of reach in terms of unique visitors showing a 7% growth measuring May 2009 as against May 2008.

All of the main websites showed growth ahead of the market, particular strong growth was seen by Barfoot & Thompson (up 37%), realestate.co.nz (up 31%) and Bayleys (up 29%).

When measured as 3 month comparison the website of realestate.co.nz is up a staggering 38% in growth of visitor traffic when compared to the same period in 2008.

In terms of international visitors reviewing NZ listings the latest data for May reinforces the strength of realestate.co.nz in delivering the largest set of international property searchers. In the month just over 115,000 unique visitors from over 200 countries checked out the property listings on the site – more than 56% more traffic than trade me.

June 04 2009 01:05 pm | Nielsen Online stats

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