But seriously the question is key – how much time should you spend blogging and when should you say enough. I blog because it drives traffic to realestate.co.nz and now to Zoodle. It is critical in search engine optimisation and establishing an audience who can respect and appreciate the conversations established on a blog. I also honestly love blogging, it is relaxing and satisfying.
But I am employed to run a website – it is different if you are an agent out there trying to juggle the roles of business advisor and online marketer. So to help you establish how much time to devote to blogging I would encourage you to read this great post by Teresa Boardman entitled “When blogging goes too far“.
Teresa is a highly respected blogger from St Paul, Minnesota – she is a realtor and balances the two roles magnificently. I have had the pleasure of attending the Inman Connect conferences which Teresa actively contributes to.
This article was published on the Inman News site, however it is only accessible to subscribers which I think is a shame – I have allowed you access to the full article as a pdf with due and appropriate attribution to both Teresa and Inman publishing – both of whom I have a huge respect for and as a subscriber to their website I hope they can appreciate my intent in sharing this with key readers of this blog across the NZ real estate industry.
Have a read and be inspired to add blogging to your marketing toolkit.
February 19 2009 11:42 pm | Blogs