Record end to 2008!

We are right on target for 2009!!

The month of December was the most active month ever for realestate.co.nz since we launched two and a half years ago – we broke the barrier of 300,000 unique browsers for the very first time!

Clearly the benefit of the closure of allrealestate and the redirection of traffic has assisted the site reach out to a new audience, but this level of audience in December (which is always the slowest month) is unprecedented. Just look at the numbers.

December 2007: 193,418 Unique Browsers visited the site

December 2008: 300,164 Unique Browsers visited the site

That is a 55% increase over last year. It was also over 20% higher than the traffic in November, all other real estate websites recorded a drop in traffic between November and December.

Very importantly the new visitors spend even longer on the site than the prior months. There were some detractors who believed that a growth in audience would lead to shorter duration visits – far from it. In November the average visitor used the site for 8 minutes 51 seconds, in December 9 minutes 53 seconds.

It is really important to remember that whilst December is historically the quietest month of the year in regard to viewing property – the months of January. February and March are the most active. Last year realestate.co.nz traffic went from 193,418 in December to 288,476 in January!

2009 is going to be a very exciting year – it has started that way already and it is only the 5th day.

January 05 2009 01:42 pm | Market stats

Trackback URI | Comments RSS

Leave a Reply