Make the best presentation of your listing on the web

It is no longer adequate to simply upload a handful of photos and craft a couple of sentences to make a listing on the web. You need to design and craft a listing with far more care and consideration than a magazine advert. For whilst it may not costs anything like the expenditure of a full page advert – a web listing will deliver far more enquiries and leads. Here are a couple of key pointers:

  1. Photos are the most important part of a listing – the more you have and the better their quality, the better your listing will look to prospective buyers and the more time they will spend looking at your listing – remember there is no restriction on our site – upload as many photos as you like, we commonly now have listings with between 30 and 40 photos
  2. Write a detailed description of the property – don’t abbreviate. The more information you provide the better the level of enquiry and the more you will be respected for providing rich valuable information
  3. Provide the address of the property – people expect it; and if you don’t provide it they will find it out. An address help buyer better understand the property, and with the benefits of Google maps on the site they gain an instant presentation of where the property is
  4. Be clear in the price expectation – we have made a major change to our site to allow you to be more accurate by adding text and prices to all listings. Have a read of this summary of this change in listing price presentation
  5. Promote your listing with a special featured listing – generate over 10 times the traffic of a standard listing – we have a new year special for you – check out a great way to start the new year – just $250 for 14 days of powerful promotion guaranteed to give you stand-out and over 10 times the views of an ordinary listing!

November 27 2008 11:10 am | Online marketing and Photos and Special offers

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