Smart marketing with

The real estate industry is facing a challenging environment – the scale of business being transacted is down significantly and the immediate outlook is not bright. However the industry as a whole will be around next week, next month and next year – it provides a service that the public value.

The key element of success for long term thinkers in this industry at this time is investing wisely – whether that is time or money. I want to reinforce to this industry some really important points about marketing – because marketing is so much of what this industry does. Lets look at the facts:

  1. FACT – over 80% of all real estate searches start on the web – that number grows everyday

  2. FACT – the web is the most important media for marketing your listings, it is not a nice to have – it is a necessity

  3. FACT – people looking for real estate use search engines – thousands of searches everyday

  4. FACT – Google is the home of search in NZ used by over 90% of people

  5. FACT – Google loves, whatever you search for you will find links to – try some of these searches:

  6. farms for sale in waikato

    farms for sale in hawkes bay

    lifestyle property for sale in Northland

    Try a random search for yourself – just go to Google

  7. FACT – is the most comprehensive website in NZ, currently 111,000 listings as compared to Trade me with 89,000

  8. Have a look at the breakdown within the important Rural category – the appeal to the buyers of a single source of the most comprehensive content is compelling that is why over 20,000 visitors per month just look at farms and agricultural land

  9. FACT – attracts more international visitors than Trade Me.

    Whilst Trade Me Property has on average 690,000 unique browsers per month looking at their listings, only 67,000 of these in a month were from overseas. Over the same period the visitors to from overseas was 91,000. That is a 1/3 more visitors looking at your listings

  10. FACT – is focused on real estate

    It may sound strange but this sole focus ensures that the visitor to the site gets quickly to what they want with rich information. That is why we have a dedicated Farms and Agricultural Land section of the site separate from Homes. That is why we provide rich information of Google maps with Terrain perspective valuable to analyse topography of property. That is why we provide dynamic traffic reporting graphed by property. That is why we uniquely offer video presentation for any listing

  11. FACT – is the best value marketing on the web for real estate

    The cost of using the website, profiling your listings to an audience of over 270,000 unique visitors per month costs $200 per office – the same price now as when we launched 2½ years ago – in that time Trade Me Property has increased per listing fees from $49.95 to $99 (June 2006), from $99 to $149 (May 2007) and from $149 to $199 (Jan 2008). A 298% increase in 2½ years.

  12. FACT – is industry owned

    It is established and run with a business model to first and foremost protect the online interests of this industry from the profit aspirations of media companies. The commitment of the industry to the website has enabled it to grow and challenge all other websites for the attention of the buyer – it is very clearly the strong #2 player with a clear view of objective of being the #1 website for real estate.

October 30 2008 04:41 pm | Online marketing and Web facts

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