Google is ready to launch StreetView in NZ – do you know what this is?

StreetView will be launched in the next month or so; and will bring to NZ the most intrusive or the most valuable tool to the real estate industry (depending on your perspective).

You need to understand what it is and how it works.

Have a look at this screen shot and then go to Google Maps and type in the address of any property in Australia – if you don’t know one then use this address (40 Reynolds Street, Cremorne, NSW) in Sydney. Click on the Streetview link in the pop up window in the centre of the map, then move around the image just like in a 360 degree virtual tour.

StreetView is an add-in to the enormously popular Google maps that will shows almost every property in NZ from outside in the street – every property! (there may be a few that are not photographed). The content was created late last year through the massive investment by Google in having cars drive the length and breadth of the country photographing in high resolution every street. This service when launched will allow the viewer to zoom in and out and then turn around and view the property across the street, next door or down the street – all without leaving your desk.

I wrote this blog post on Unconditional when it launched in Australia last month which shows how rich the presentation is on these Australian real estate websites. NZ will be only the 4th country to be activated – USA and Japan were ahead of the Australian launch.

The service will be added to the Google maps on when it goes live. It is a part of an ever growing richness of data from a variety of sources on the web. To better understand this trend come along to one of the presentations we are currentlt holding around the country. We want to help this industry better understand these important trends and not get left behind.

October 07 2008 04:02 pm | New feature

11 Responses to “Google is ready to launch StreetView in NZ – do you know what this is?”

  1. Deon Swiggs on 07 Oct 2008 at 6:58 pm #

    i cant wait for this

  2. Alistair Helm on 07 Oct 2008 at 8:16 pm #

    I will be interested to see how the majority of this industry take to this when this richness of this dawns on people and the challenge it presents.

    I also think it will potentially put to bed once and for all the issue of presenting addresses on listings!

  3. Deon Swiggs on 08 Oct 2008 at 12:58 am #

    how do u think it would be used the best for us as an agent. how could we use it in a marketing sense

  4. Alistair Helm on 08 Oct 2008 at 7:42 am #


    An interesting question. I think firstly to be conversant with it and speak of it in client meetings with comprehension and support.

    Then I would then certainly use it and educate clients on it in any presentations especially when discussing with a vendor the photographic portfolio to be undertaken – highlighting the fact that anyone will be able to see next door so do a photo shot from the street to show the house in the context of the neighbourhood.

    If you get into a situation of being a buyers agent this is a great tool to have to show them the options of various houses in the context of the locality.

    If you have a website or your company or office does and you have Google maps then it will be worth modifying the code to show the function of StreetView and then to highlight it adjacent to the maps.

  5. Deon Swiggs on 09 Oct 2008 at 10:40 am #

    Right thats all good stuff i suppose, its almost going to become viewing a house will be the last thing a person needs to do.

    I want to know if technology is out there for houses to be walked through s if a person was an avatar and then interact with the house as well online. Now that would be cool. Espessially for people overseas.

  6. Alistair Helm on 10 Oct 2008 at 12:21 am #


    That is a big leap of technology at this time. Certainly with a video production as a base this could be an enhanced service so you could “experience” a house and effectively take a virtual “test drive” of the house!

  7. Ross Peebles on 10 Oct 2008 at 2:52 pm #

    It’s not that big a leap Deon. Technology is moving fast and Flash Player has developed a 3D interactive video product. Have a look at the following link…

    Flash Player is installed on nearly a billion computers/PDAs/cellphones worldwide and is the mostly widely used video streaming software in the world. We use it at View It Now – a company specialising in online video for the real estate industry.

    Take a look at our website

  8. On Target » website to close! on 17 Nov 2008 at 10:02 am #

    […] We were the first property portal website to feature maps – with Google maps the consumer gets the benefit of aerial images and soon Google StreetView […]

  9. jones on 18 Nov 2008 at 9:37 am #

    Ross if you want to advertise pay for it – dont litter others blogs with shameless self plugs.

  10. Matthew on 21 Nov 2008 at 8:31 pm #

    Looks like trademe are moving to google maps. Do you think is because street view is coming and they don’t want to wait for terralink to catch up?

  11. Alistair Helm on 21 Nov 2008 at 8:47 pm #


    Thanks for that – I had heard that the data license that powers the mapping service was ceasing and therefore it was likely they would switch to Google. Also as Fairfax have a Google enterprise agreement it was only a matter of time before they aligned themselves with Fairfax corporate approach.

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