Dominate your marketplace with a featured listing

This is a tough market with as likely-as-not, a lot of very demanding vendors and a scarcity of buyers. What you need is help to sell those listings – what you need is a competitive advantage to get more prospective buyers to see your listings and really consider buying that property – we are here to help you.
We have featured listings – as we have said in the past these high profile adverts drive over 10 times the traffic as compared to a standard listing. But you may not know that they also enable you to completely dominate the local suburb search. Look at this example to see how this works.

This property was listed at the start of September with a 4 week campaign leading up to the auction on the 1st October.

For the 2 weeks in the middle of the month the property was bought as a featured listing on this website by the agent. The result was an enormous spike in visitors the listing! – during the month of September total viewings amounted to over 4,400 with 4,250 of those viewings during the period of the promotion, on one day total views exceeded 900 – so in this situation featured listing drove traffic not 10 times – but over 28 times!
Not only that but during the weeks when this property was advertised as a featured listing it completely dominated the suburb viewings. At that time there were 18 properties in the same price range in the same suburb. In each of the 2 weeks of the featured listing campaign on the website this property had over 70% of all the viewings of that suburb for that price range! – 7 out of every 10 people looking at Cashmere Hills property with a budget of between $700k and $1.3m looked at this listing.

So – you may well ask – what happened at the auction last week – did it sell?

Well it did not sell. But the fact is realestate.co.nz is a marketing tool – it does not sell properties – that requires your skill and expertise matched to the market, and just as magazines don’t sell properties, what we do is provide a very powerful marketing tool for your listing. You may also be interested to know that this property received over 28 emails from this website during the campaign, many from overseas.

Featured listings work! – every week more and more agents are choosing them over traditional newspaper ads and reaping the rewards. Normally priced at $795 for 14 days – we have a special promotion until the end of the year – just $295 or for $395 with a free “Website Telly” video presentation. Give us a call on 0800 732 536 to check out the availability in your suburb!

Check out the quality of these Website Telly videos by viewing the video on this listing – the professional voice over and music enhance the existing photos to really sell this property – this video has been viewed over 900 times so far – how would you like a 30 second TV-like commercial for one of your property listing??

October 07 2008 04:03 pm | Market stats and New feature and Special offers and Video

2 Responses to “Dominate your marketplace with a featured listing”

  1. Ian Haseltine on 24 Mar 2009 at 12:14 pm #

    These are some eye-opening statistics. Thank you for sharing them with the industry. Do you have more statistics of this type? I would be interested to hear and see more…even if it is a commercial for your organization. If there is a sound investment for a listing agent it surely seems that the feature listing is it!

  2. Alistair Helm on 24 Mar 2009 at 1:19 pm #

    Ian,

    Thanks for those comments, I certainly think this performance is compelling and as an agent a valuable marketing to present to a vendor as part of a marketing campaign.

    In terms of more statistics – without sounding flippant! – what do you need – the web is a goldmine of data and I am happy to share most of it – I believe in transparency. If you could let me know what you want I will dig it out.

    Post your request here or email me anytime alistair@realestate.co.nz

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