Online real estate July 2008

As with the general state of the real estate market visitor numbers to real estate websites in general remained soft in June as represented by the graph below. This graph tracks the total of 7 real estate websites for the past 2 years.

The level of visitor traffic across this collection of sites averaged 327,000 visitior sessions in June as compared to a pretty much identical 328,00 in May, these level equally are identical to thsi time last year. The positive note from these statistic is the clear view that depite the slower market for property sales and general enquiry the level of searching and activity of browsing for property has not diminished and property viewing still remains an active past time for kiwis!

In terms of performance of websites the relative traffic performance remains stable with the Top 10 sites for June as detailed here from Nielsen Online. These figures show the average daily unique browsers visiting these websites during the month and these figures rather than the total unique browsers in a month are generally now regarded as a more accurate reflection of true website visitor activity. The data clearly shows the consumer attraction to the websites that provide comprehensive data.

Looking at the tracking performance of websites the following updated graphs provide a rich analysis of the online marketplace.

July 10 2008 02:00 pm | Market stats and Nielsen Online stats

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