The latest Waikato Motel Association newsletter encouraged people to think about their price structure and if they should in fact be increasing their prices. It suggested in the magazine to google “Increasing Prices” and view some of the information which came up.
Being a naturally curious person and always interested in the mechanics of business I did this and found the following article. Written for small businesses in Canada it is relevant to any business no matter where in the world you are. Have a read and see if you agree with the advice and maybe pick up some hints and tips for your pricing policy.
March 29 2012 | Articles for current moteliers and Changes in Motel Trends and Entering the Motel Industry and Uncategorized | No Comments »
There is an interesting comment thread on The New Zealand tourism Industry Blog at present about the attachment of Trip Advisor to Tourism New Zealand’s web site. Here is a link to the discussion.
It is obvious from the comments in this topic that there are many differing opinions on the benefits and disadvantages of Trip Advisor. The reality however is that this type of advertising is here and isn’t going to simply go away. It is in a way no different to the old traditional word of mouth advertising but is able to reach far more people far quicker.
One benefit I see is that at least service providers know what is being said about them and can reply or take appropriate action to fix a problem if necessary rather than being completely oblivious to the old word of mouth be it good or bad stories being told about them.
It is important for any service provider to be confident in their product and their pricing structure so that when a customer threatens a bad review in return for something free the operator can refuse. It is only by these people being refused they will realise that the practice won’t work and then it may cease. It is the same as people who seek a discount on a quoted price. If there weren’t any operators who gave a discount then people would stop asking for one.
Confidence in your product, pricing structure and service will alleviate most customer problems.
March 20 2012 | Articles for current moteliers and Changes in Motel Trends | 1 Comment »