Opportunities for Motels!!
Seeing this recent release in regard to Tourism New Zealands latest campaign made me think about how important it is for motels to take advantage of opportunities. One motel operator will look at this and say wow I hope some of these people stay with me. Another operator will look at it and say Wow there will soon be a lot of people surfing the net looking for Ski related holidays in New Zealand. I need to add a package or a reference to Skiing in New Zealand to my web site so they find me.
Which one are you and how are you going to make the most of every opportunity you see?
Campaign aims to drive Aussies to NZ slopes again
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Tourism New Zealand launched Sunday its new early-bird ski campaign aimed at attracting keen Australian skiers and snowboarders to NZ’s slopes. The tourism body said television commercials would run in Sydney and Brisbane for the next two weeks encouraging Aussies to make early bookings. It also aims to repeat last year’s early campaign success according to Tourism New Zealand Chief Executive Kevin Bowler. “Last year was the first year Tourism New Zealand and the industry went into market with an early ski campaign and we had a strong ski season, with the industry here reporting an influx of Australians on the slopes” he said. In 2009, New Zealand’s slopes welcomed around 70,000 Australians with Australian holiday arrivals over the winter season of June, July and August up 28% compared to the same period in 2008. |
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Source = e-Travel Blackboard: J.L
February 09 2010 01:15 pm | Articles for current moteliers and Entering the Motel Industry