It is important to plan ahead, give some thought to how to solve the problem, satisfy the need and move forward with confidence. Planning is behind every successful person as luck only comes to those people who put them selves out there and planned for it! Read Shayne Thompson’s article called “Lucky lucky me” on http://coromandelpropertyinsider.com. Posted last week to see what I mean.

Now days more important than ever when we list our client’s property the first and most important first step is to identify the problem……why are these clients selling? As with out that knowledge how can we plan to ensure the property sells. The bigger the problem the more urgency the process. What elements are required to satisfy the problem? Does the problem need to be solved today, tomorrow or is Wednesday next week soon enough? How can we create this urgency? Method of sale? Priced verses auction, level of advertising commitment, story to be told in the marketing, etc. etc.

With out this knowledge the agent can’t plan to ensure your property sells. It will just become another listing out there not going anywhere. I’m as guilty as the next agent in just listing property. Trying to be everything for ever one. Well I’m sorry folks it is not good enough and a reason why most successful agents only have a few listings at a time, they have time to focus on a few problems at once – your problem. The key word FOCUS time to FOCUS. More and more of our time is taking up with compliance; CMA’s, REAA issues not selling just administration. We all need to FOCUS on the PROBLEM (oh know another bloody “P” – buggar!!)

Our job is to give the hard true FACTS of the market to our vendors. It may not be the news they want to hear but a necessary step in solving the problem as what are the effects if vendors don’t accept this offer, will the next offer be any where near as good, can they afford to wait etc.?

So talk to your agent frankly about the reason why you are selling, give serious consideration to the 3 “P’s” as part of your PLAN to sell as lucky sellers are the ones who PLAN for the luck not afraid to ensure their property is positioned correctly on the real estate supermarket shelf not vendors who hope to get lucky.

Have you identified your problem?

If so what is your PLAN?

Are you willing to help your agent create a PLAN to solve the PROBLEM?

It’s all about working together moving forward into the next opportunity that’s right opportunity because at the end of the day problems are just opportunities in disguise.

PLAN to PRICE for the market, PRESENT for the market and PROMOTE to that market and the results will solve your PROBLEM…………..The 5 “P’s” that started as 3 and evolved into 5 all in place to create the 1 big “O” – OPPORTUNITY.

Luckily with the majority of house sales GST is not a factor so the effects should be minimal to our industry. However if you are buying a section or spec house from a developer or building a new home GST will effect the value. For one the developer will need to raise his sell price or his profit will be further eroded and building will increase due to the 2.5% increase in GST.

Coming off a quiet August we have enjoyed a better September with several sales through the office. This is encouraging and hopefully the start of a positive October leading through into summer. Mind you the fine weather over the last few days has lifted people’s spirits and I have even seen some brave souls taking a dip in the ocean.

The sales that have occurred in the last period have all focused around getting the PRICE right. Buyers are well researched and know the values have come back. They instantly recognize a property that is priced too sell. This combined with the right promotion ensures vendors can move forward with their PLAN.

Last few weeks I have talked about the 3 “P’s” – Price, Presentation and Promotion. I obviously missed the main “P” as without it the other 3 “P’s” don’t work. That of course is the PLAN. So this week the trilogy will be expanded – what do you call a novel that has 4 parts?? Of course a quartology! Doesn’t roll off the tongue but I’m sure it is right! Read below for my take on PLAN.

Over the last few days I have enjoyed an increased interest in the mortgagee auction of apartments 1 and 10 at the Aldermans in Tairua. These are 3 bedroom large apartments enjoying a Waterfront location over looking the Tairua Harbour. These apartments will be SOLD and I believe will be a real bargain. If you require further details we have all info available via email from LIM reports to corporate body rules and minutes. The auction will be held on the 6^th October 2010 at 12:30 pm at Bayleys Auckland auction rooms. Come along raise your hand and enjoy some quality time at Tairua.

Well this is the last week to make your decision about who is going to run our various councils for the next 3 years and of course the major change in Auckland as it heads towards “Super City” status. It is important to choose carefully as councils make a huge difference to our lives and quality of, currently the TCDC is bogged down in process, risk adverse and not really focused on outcomes for its ratepayers. The right leaders will direct the CEO and hopefully change staff to be more focused on results creating a better environment for rate payers and visitors to our region alike to enjoy. So think before you tick!!!!! Tick the right people who will kick #*$@!!!!!!!!

It is now only 4 weeks until the K2 cycle challenge around the peninsula. I’m doing the K1 which leaves from Tairua and ends in Coromandel. The last leg from Whitianga to Coromandel being the hardest with 4 nasty hills. So it’s on me bike training and trimming the flab so I’m pumped and ready to concur. Then it’s on to Lake Taupo 160 k’s at the end of November – what to join me?