Show me where the money comes from.
Extract from:
21 (honest & frank) Tips for Presenting your Business to Maximize the Selling Price:
Tip 21 (part 1): Show me where the money comes from.
If your business has different Revenue streams – show it. Try not to put all your takings into one lump sum.
Buyers are looking for opportunities increase revenue and maximize profit. They will often have expertise in a particular area. If they can’t tell where the revenue comes from (and you can’t tell them) they may not see the opportunity and choose another business.
Ideally you should be doing this already, but if you’re not – start today. Even if your numbers are informal, in a “day book” or journal, knowing where your strengths are can point a potential buyer to the real value in your business.



