Hospitality Business Broker

Extract from:

21 (honest & frank) Tips for Presenting your Business to Maximize the Selling Price:

Professionalism and Presentation

Tip 16: What’s your reason for selling?.

You don’t need to give too many details but honestly address the reasons that contributed to your decision to sell.

No need to pour your heart out but be honest. If you’re tired – say so. If it wasn’t what you thought it would be when you first brought it – say so. If you’ve worked really hard and built it up – say so. If you’re trading up, or down, – say so. If it’s just time to go fishing – say so.

Having said that don’t make it sound like this is the worst business in the world. You need to find a balance that honestly reflects your reasons for selling while highlighting the opportunities for a new owner.

Note: Don’t “B S”!! A sophisticated buyer will see through it and will walk away if they think you’re trying to hide something

Steve Swann is a Specialist Hospitality Business Broker working with cafe, restaurant, bar and country pub Owners in the lower North Island.

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