Business Brokers Tips #13 Create a Marketing Swipe File
Extract from:
21 (honest & frank) Tips for Presenting your Business to Maximize the Selling Price:
Unlocking hidden assets – Your Marketing (Part 1)
Tip 13: Create a Marketing Swipe File.
A swipe file is a folder or book of ideas that you’d like to try in your business – but haven’t got round to yet. It could contain ideas such as sketches, lists, or even pages ripped from magazines.
Add that to your Marketing Journal and you’ve got a fantastic resource for any new owner to use.
Steve Swann is a Specialist Hospitality Business Broker working with cafe, restaurant, bar and country pub Owners in the lower North Island.
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 New Zealand License
