Blogging can be time-consuming. It’s not just the actual time spent writing, but the time spent trying to think of things to write about. I’m always on the lookout for new ideas. On Tuesday night I went to see U23D and I was enjoying it so much I thought: “I need to write about this on my blog”. So while Bono was sweating profusely over the audience, I was trying to come up with a fitting blog post. Sad, I know!
It’s showing in the IMAX on Queen St – a prime piece of real estate, right? That line of thought went nowhere fast. Bono owns a house! Really grasping at straws there. After a few minutes I admitted defeat and just settled back to watch the boys strut their stuff on the big screen.
Then, later this week, someone reminded me that blogging should be conversational. We’re not writing theses here.
Do you constantly discuss business with colleagues, clients and friends? I hope not! So why should your blog be any different? You’re providing people with information related to your area of expertise but you’re also letting them get to know you a bit. So don’t be afraid to let your personality shine through every now and again. If you want to rave about a great movie you’ve seen or a book you’ve read, then do it and ask others for their opinion. If you’re going on holidays, let us know. Someone may even offer to blog on your behalf while you’re soaking up the sunshine!
I received an email earlier this week entitled: “What to wear when your wife has chores for you”. This was the attached photo:
There is actually a person on the couch – look closely!
So, my point is: blogging may take a bit of effort, but don’t let it become a chore. It can be fun for you and your readers, as well as informative and worthwhile. You don’t have to make every post deep and meaningful! Read what others have to say. If you find it interesting, then link to it. Your post can be as simple as that: your thoughts on the piece in question and then a link to it. There’s no need to regurgitate everthing in your own words.
Keep linking to others and don’t be afraid to add your two cents to their blog posts either. Encourage them to comment on and link to your posts in turn. In no time at all, you’ll notice the difference it makes to your traffic and your business.
Oh, and if you have $20 to spare this weekend, go to see U23D. It rocks!