Don’t Let Blogging Become a Chore

Blogging can be time-consuming. It’s not just the actual time spent writing, but the time spent trying to think of things to write about.  I’m always on the lookout for new ideas.  On Tuesday night I went to see U23D and I was enjoying it so much I thought: “I need to write about this on my blog”.  So while Bono was sweating profusely over the audience, I was trying to come up with a fitting blog post. Sad, I know!

It’s showing in the IMAX on Queen St – a prime piece of real estate, right? That line of thought went nowhere fast.  Bono owns a house! Really grasping at straws there.  After a few minutes I admitted defeat and just settled back to watch the boys strut their stuff on the big screen.

Then, later this week, someone reminded me that blogging should be conversational.  We’re not writing theses here.

Do you constantly discuss business with colleagues, clients and friends? I hope not!  So why should your blog be any different?  You’re providing people with information related to your area of expertise but you’re also letting them get to know you a bit.  So don’t be afraid to let your personality shine through every now and again.  If you want to rave about a great movie you’ve seen or a book you’ve read, then do it and ask others for their opinion. If you’re going on holidays, let us know. Someone may even offer to blog on your behalf while you’re soaking up the sunshine!

I received an email earlier this week entitled: “What to wear when your wife has chores for you”.  This was the attached photo:

Hiding from chores!

There is actually a person on the couch – look closely!

So, my point is: blogging may take a bit of effort, but don’t let it become a chore.  It can be fun for you and your readers, as well as informative and worthwhile.  You don’t have to make every post deep and meaningful!  Read what others have to say.  If you find it interesting, then link to it.  Your post can be as simple as that: your thoughts on the piece in question and then a link to it.  There’s no need to regurgitate everthing in your own words.

Keep linking to others and don’t be afraid to add your two cents to their blog posts either.  Encourage them to comment on and link to your posts in turn.  In no time at all, you’ll notice the difference it makes to your traffic and your business. 

Oh, and if you have $20 to spare this weekend, go to see U23D.  It rocks!

May 08 2008 06:30 pm | General and Voices Blog

3 Responses to “Don’t Let Blogging Become a Chore”

  1. Deon Swiggs on 08 May 2008 at 11:39 pm #

    hey great post. your dead right. although my blog is nothing personal yet. it will get there in time. I hope to see more people commenting on others blogs. I always find when i talk to people i start thinking of other things to write about.

    Oh U23D is a great one. was real good to watch.

  2. Alistair Helm on 09 May 2008 at 12:49 am #

    Inspired Kerry!

    As well as letting your personality shine through a blog post that is somewhat divergent can turn out to have an unexpected result in terms of attracting visitors who might not normally read your blog – let me explain.

    I write the Unconditional blog and as you all know as avid readers (you are all avid readers I hope!) all the content is about this industry – what are the trends, what information is being reported etc etc. Anyway in January I was having a coffee with a colleague after the sad death of Sir Ed. His comment to me in discussion of the question of a public holiday to commemorate his passing was – why have a days holiday when that does not really add anything as a tribute – instead he suggested, why doesn’t the government invest in a trust the total value of the tax take for one day and establish a lasting annuity in Sir Ed’s name!

    Now this idea got me and I thought I would like to share it – so I blogged the idea as a post. Now this is where it get interesting. Firstly I got traffic off this blog post and a comment, but better than that have a look at how it generates visibility for my blog on Google – try searching for Commemorating Sir Edmund Hillary – #1 result or Sir Edmund Hillary public holiday – page 1.
    So writing with your heart and expressing your passions and personality can have unexpected and beneficial consequences – traffic to your blog is what you want.

  3. Helping Hand » Blogging to Build Your Business on 30 Jun 2008 at 4:39 pm #

    […] previously written about that fact that blogging needn’t be a chore, and it is actually thought that blogging induces a feel good factor, in the same way […]

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