Yesterday, John Key announced that National, if elected, would invest up to $1.5 billion towards a fast broadband network for New Zealand. The investment would be made over six years and would help to fund an upgrade of the current copper wire network to a fibre cable network and bring faster internet services to three quarters of New Zealand’s homes and companies.
It’s an ambitious plan, which would undoubtedly encounter its share of setbacks - like the recent Pt Chev ‘cabinetisation’ issue for example! However, given last month’s news that the number of broadband subscribers has now overtaken dial-up users in New Zealand, it’s clear that somebody needs to deliver. Our appetite for the internet is clearly growing and will play a major part in the country’s economic development.
In terms of the real estate industry, the internet has changed the traditional role of the real estate agent. Buyers and sellers now have access to a wealth of information, which was once exclusive to agents. Buyers no longer need you to find properties that suit their needs - they can do that online before they contact you. Over 80% of real estate searches now begin online, with the average buyer spending six to eight weeks researching online before they even contact you.
Consumers expect to find all the information they require online and when it comes to real estate that means the following:
- Property address
- Accurate pricing
- Large, high quality images
It’s a mistake to think that by omitting this information, you will encourage consumers to call or email you. Instead, you are more likely to frustrate potential buyers and encourage them to go straight to your competitors, who provide the information they are looking for.
Whatever happens with New Zealand’s broadband upgrade, it’s clear that the popularity of the internet will not diminish. With an ever growing number of people accessing the internet, you need to step up and make sure you’re the person they come to for the information they need.
April 23 2008 07:44 pm | General