While it is always tempting to take an off the street offer to supposedly save money, beware, this could be a costly mistake.
Time and time again we have proven that effective marketing that produces multiple interest in a property fetch better sale prices. One recent sale we transacted resulted in over $100,000 more being paid for a property than a previous ‘off-the-street’ offer.
Team Griff and Harcourts are renowned for providing a cross-section of buyers when it comes to selling property, meaning more than one party at the time of negotiation. Experience has proven that professional broad-reaching marketing provides the most effective platform to realise true market value – after all you can’t sell a secret!
Benefiting from the choice of multiple purchasers is the key to realising true and top market value when selling ‘as is, where is’.
Here at Team Griff, at the click of the mouse, we can instantly present your property to the inbox and Facebook feeds of over 2,000 subscribers – including some of the most active ‘as is, where is’ purchasers.
Check out these facts:
Team Griff currently holds 2137 subscribers in its active ‘as is, where is’ contact database.
Team Griff e-campaigns consistently generate an open rate in the vicinity of 40% – well above the industry average of 17%. This means approximately 850 subscribers will check out your property immediately once notified.
Team Griff, with 332 ‘as is’ sales chalked up, know the ‘as is’ market like the back of their hand. Team Griff’s marketing campaigns get results – all but one have sold under the hammer year to date.
Team Griff take it on themselves to understand the structural status of a property, meaning prospective purchasers are represented confidently with professional reports to support their due diligence.
Team Griff will draft the sale and purchase agreement (reviewed by your solicitor) on your behalf mitigating the risk to you upon settlement.
Clearly, to maximise return on your uninsured, ‘as is, where is’ property it is a numbers game. Talk to Team Griff today to get the numbers through your home, and to achieve maximum market value – our numbers speak for themselves!
With brisk mornings becoming more common and daylight hours beginning to fade, it’s worth being mindful about the winter ahead. And while we’re advocates of selling during these months when there’s less competition, it’s important that you give proper attention to a few key areas in order to effectively showcase your home.
Effective heating, lighting and insulation qualities are given more notice by purchasers when inspecting properties during the winter. Never underestimate the perception these create. If you’re selling an investment property, or a property that is likely to be suitable as a rental, it’s also important to remember that new insulation requirements come into effect from 1 July. Check out the team at Warm Fuzzies, they’ll provide you with an insulation assessment for $50 +GST as well as quotes from a handful of insulation installers to get your property up to scratch.
Appealing to these senses and making people feeling like they can live there like it’s their own home is also key. A warm house with fresh baking on a cold winter’s day is the ultimate welcome home feel! Remember – a home liked in winter is loved in the summer!
With the keys ready to be handed over, the opening of a brand new shared campus for Avonside Girls and Shirley Boys high schools has created a new buzz in the real estate market. Local property is in demand as families continue to relocate and secure homes within the zone of these schools. It’s a great thing to see in the eastern suburbs and we expect to see these trends continue as all Christchurch state secondary schools look set to become zoned in the near future.
Without a doubt, enquiries are greater across the board. Just last week, a new listing triggered double the enquiry of a similar property that was out of zone. It’s a trend we haven’t seen for a while and it’s incredibly positive for the community seeing families moving into the north-east for schooling as opposed to moving out.
Click here to read more about this state-of-the art educational facility.
As predicted the 2019 new year real estate market has a fresh vibrant vibe in the air. Both physically on the street with good open home attendance and online enquiry are showing positive activity, even with a hint of determined decisiveness!
Backing the new year market, we have prepped a number of listings to launch early to mid January, which to date is proving to produce the desired level of enquiry. Often with less stock on the the market immediately over the Christmas – New Year period, being that “first taxi off the rank” is a smart thing to do in the realm of real estate marketing. This equates to heightened interest in the limited available stock from a buying public hungry for new listings.
It’s also worth noting that the Reserve Bank’s reduced LVR restrictions have come into effect from 1 January. This means that banks will now be able to lend 20 per cent of their new loans to owner-occupiers who have a deposit of less than 20 per cent of a purchase price – up from 15 per cent of new lending. The required minimum deposit for investors has now dropped to 30% from 35%. It’s foreseeable that these changes will bring a new batch of buyers into the housing market.
Being intuitive to the marketplace and seasonal trends is something we like to pride ourselves with, meaning we can be on the front foot when tailoring a marketing package with our clients who are looking to sell.
We believe the advantages of the new year market are many, so if you would like to strategise a specific plan to maximise both your property and the current market over a cuppa, be sure to make contact. We’d welcome the opportunity to offer specialised strategic advice to ensure the best possible result. We’re ready to get to work!
Achieving another outstanding result under the hammer in our auction rooms clearly confirms why we continue to recommend auction as best practice for sellers of ‘as is, where is’ properties. The results speak for themselves.
Check out the facts on our most recent auction:
Address: 65 Perth Street. Richmond
Days on the market: 9
Purchaser inspections: 28
Number of pre-auction offers 2
Bidders in attendance: 6 (2 active)
Private offer prior to listing $170,000 Final selling price at auction $271,000
Team Griff’s as is, where is, under the hammer strike rate year to date: 100%
The reality is there are many “astute” property opportunists active in the greater marketplace hunting for that next bargain. A homeowner who fails to engage in an effective marketing campaign to flush out multiple purchasers can become vulnerable prey for this calibre of purchaser. Such purchasers are governed by their own perception of value, plus their motivation to maximise profits. It goes without saying that they have very little regard for a sellers’ interests.
With 306 ‘as is, where is’ sales under our belt now it would be fair to say we understand this market. Accomplishing results like the above is the most satisfying aspect of the process. Seeing people moving forward with their lives and in most instances realising a greater selling price than expected makes it a very positive experience.
With spring on the horizon, we look forward to creating many more magic results for our clients prior to the end of the year. If your intention is to get sold before the year’s end, we suggest you contact us sooner rather than later. ‘As is’ buyers are hesitant to hold properties over the Christmas/New Year period due to labour shortages, so it’s best to get the ball rolling now.
Achieving clients’ ultimate goals with the least time and inconvenience is a frequent request from both buyers and sellers. Very often both purchasers and home owners talk to us well in advance, briefing us of their real estate plans and aspirations for their forthcoming sale and/or purchase.
Here at Team Griff, given that work and live locally we are often in the know of that forthcoming property likely to fit a specific purchaser’s criteria. Frequently we assist in matching people and property even before a property is officially launched to the market.
Following a thorough appraisal of market value, some homeowners feel sufficiently informed to decide on a “happy to sell at” figure and prefer the option of selling without all the fanfare of a comprehensive marketing campaign.
This is often the case with uninsured ‘as is, where is’ property sales. Given that we have a large portfolio of recently appraised properties and an even larger 1900-strong database of prospective ‘as is, where is’ purchasers, connecting buyer with seller for a hassle-free off-market sale is a regular occurrence. Year to date 13.5% of our sales have been transacted on this basis.
While we regard it best practise to engage in a full marketing campaign to ensure maximum exposure and a better selection of purchasers, if a no hassle, low-pressure, ‘nothing ventured, nothing gained’ sale is appealing to you, do give us a call or flick us a quick email or text. Remember, it our job to create that win-win of bringing buyer and seller together!
We would all like to think that it is the client’s interests that takes priority, particularly when people are transacting real estate, there is only one thing in mind – seeing the mission accomplished of moving from A to B.
Being mindful of this throughout the selling process is paramount for us as sales professionals and it goes without saying that if this focus is lost, without question the client’s ultimate goal and quality of service is compromised.
Recently it was incredibly humbling to be awarded 1st place for Harcourts Canterbury’s Client Experience Award. For this to be endorsed by our very own clients makes it even more special. To our loyal clients – thank you. That endorsement makes the effort and long hours so worthwhile.
To my team, this award would not be possible alone. Your support both in the field and behind the scenes is what makes this possible. Creating memorable client experiences takes true teamwork.
For me personally, in the twilight of my real estate career that will span 30 years next year, this would have to be the absolute pinnacle and there is no better accolade I would wish to lay claim to – it’s simply amazing and the ultimate in job satisfaction.
This is the absolute reason why we do this every day! Thank you.
Deciding when to sell is an important discussion most homeowners engage in prior to selling. Rating the new year market as a premium time to sell, Team Griff are already taking listings in preparation to hit the ground running in early 2018. Experience has taught us the new year market provides homeowners some real benefits when it comes to selling.
Here’s Team Griff’s key 8 reasons why to sell in the new year:
Less immediate competition
Time to prepare now ahead of a new year launch
Purchasers are refreshed and enthusiastic in the new year
Most of your pending competition are still relaxing on holiday
It’s summer; the gardens look great and buyers are in a better mindset
It’s an easier time to plan, plus it bodes well with new year job relocations
With longer daylight hours there’s more flexibility to best showcase your home
Simply push go now – we’ll do the preparation while you are enjoying family festivities
So if you thinking about selling be sure to touch base now to meet and “set sail” for a new year plan tailored to meet you specific criteria.
We are not the team if you want the cheapest commission, but do call us if you want experience, local knowledge and a team of experienced negotiators you can trust to get the very best possible result – our point of difference and your best saving! Let’s not forget the Harcourts machine and brand that has the reputation of premium selling prices.
When experience counts, whether it’s your earthquake-damaged home or your palace we have the bases covered. We’ll tailor a plan best suited for your circumstances, you, and your home!
Here at Team Griff we are all about being one step ahead of the market.
Identifying current market trends and in order to maintain a proactive approach we are rolling out our “Be SOLD by Christmas” campaign. Our aim is to enable home owners to capitalise on this pre-Christmas window of opportunity.
Being sold by Christmas means you can kick back to enjoy the festive season prior to a 2018 settlement. Not only are our marketing packages designed to have it all wrapped up by Christmas, our client-tailored sale and purchase agreements drafted specifically to your needs and pre-approved by your solicitor will provide the peace of mind to sign it off anytime during this busy time of year. We call it best practise for a home owner and that’s what we are all about. Team Griff provides marketing and selling solutions that will minimise stress while providing a competitive advantage.
Teaming up with lead salesperson Peter Griffioen “Griff”, our team approach provides the advantage of experience with all activity shared by the same two team members throughout the campaign: teamwork for better results.
So, if you are contemplating selling, be sure to call/email us today to see how our “Be SOLD by Christmas” campaign will work for you, but remember time is running out so best do it now!
Consistent with the Team Griff brand being recognised as online marketing leaders, the team has recently embraced the very latest form of advanced internet marketing, embracing the power of Google and Facebook targeting and re-targeting. Appreciating the importance and relevance of this type of marketing to enable our clients properties are exposed to a comprehensive and demographically targeted online audience is unquestionably our key focus.
Check out the video below to get an idea of what’s on offer:
This type of marketing means more exposure in less time, increasing top of mind awareness and triggering the attention of the unconscious passive browser.
While we also understand the importance of maintaining a balance of both print and digital marketing, the advancement of this online marketing is rolling out with pace and must be embraced to remain relevant in this fast paced digital age.
The bottom line is that we can provide more efficient and targeted marketing in a shorter time frame to the market most likely to be attracted to your property.
Talk to us today about how we can tailor make this form of marketing advantage for your next property sale.