Tag Archives: Parklands

The power of strategic marketing

Effective marketing of property is critical to ensure a positive outcome, let alone the best price.

We at Team Griff make it mandatory to individualise marketing campaigns for our clients and their property rather than taking a “one size fits all” approach or worse still, to copycat what everybody else is doing.

Strategic marketing takes experience, knowledge and skill to discern the needs of the client, their property and of course the market vibe and demographic. Tailoring a package to suit the needs of a client and the property will ensure maximum exposure, be more inclusive of the target market and ultimately produce multi-party commitment to the property whether by written offers or active bidding.

Below is a recent campaign that resulted in an unconditional sale within one week!

  • Property: 3 Lutheran Close, Travis Country
  • Marketing Method: Priced Deadline Sale
  • Asking Price: $490,000
  • Open Homes: Four per week
  • Attendees: 52
  • Offers submitted: 4 – all above asking price
  • Sale Price: $498,000 (unconditional offer)
  • Days on the market: 7

Whether you are needing a basic market update or have definite plans ahead, talk to Team Griff – you can rest assured you are in capable hands, we will listen, consult and advise you specific to your needs and circumstances.

Spring is coming – it’s time to get your house in order

It’s a widely held belief amongst sellers that spring is the prime time to sell your home. The weather has cleared up, the garden is in full bloom and buyers have come out of hibernation. However, there are a few things you need to be mindful if it is your intention to market your home in the spring.

 

  1. Consult the right people

If you haven’t already, get the ball rolling by requesting a market appraisal from your real estate consultant. We’ll be able to advise you on what can be done to maximise your home’s appeal, an effective marketing strategy, and walk you through the timelines you wish to meet – as well as providing you with an indication of the estimated price you’re likely to achieve.

 

  1. Be careful not to leave your run too late

Every year we see sellers who take advantage of the annual spring-time fervour in the market place. We’re already seeing it in August with very high clearance rates at our auctions, and new properties on the market getting snapped up very quickly. Typically, listings tend to spike in October and November – when the majority of sellers who initially thought of selling in spring time finally get round to getting their homes on the market. The laws of supply and demand dictate that this will at least have a moderating effect on prices, as buyers then have a greater selection of properties to choose from. By getting on the market by early September, you’re likely to still have time to sell, then find, purchase and move into your next your home before the end of the year.

 

  1. Cross those items off your home maintenance ‘to do’ list

Prior to getting on to the market, we suggest you get cracking on those outstanding home maintenance tasks that need completing. In the ‘steady-as-she-goes’ market that we currently have, any glaring jobs for buyers to complete can simply result in them moving on to the next, more appealing property. It’s also a good idea to have a builder or inspector cast a critical eye over your property during this time, to bring to your attention any urgent matters that require attention. This will pay off at the time of sale, lessening the likelihood of the sale falling over due to an unfavourable building report.

 

  1. Presentation is paramount

In a hot market, a seller can get away with listing their property in any condition, knowing that they’re likely to still be able to deal with a multitude of buyers. However, in this even-keeled market, we advise our sellers to ensure their home is presented in its best possible light. Ruthlessly declutter, give your home a deep clean, see to any deferred maintenance (see point 3) and have your garden look as appealing as possible. Determine for yourself what is the most you are prepared to do in preparing your home for the market, so that when it comes to decision-making at the time of sale, you know for yourself that there is nothing more you could have possibly done to affect the ultimate value of your home.

 

  1. Engage an effective marketing strategy

We have learned over the past 18 months that this is a market that rewards proactive and intentional marketing strategies. We’ll be able to assist you in preparing a marketing campaign that will ensure that your property is seen by the right cohort of buyers and achieve your objectives. This would normally be a combination of professional photography, grunty online upgrades, social media advertising, database contact and print advertising where appropriate.  Be wary of agents who say they can sell your property with little or no marketing investment – they’re either focused on the quick sale at any price, or are simply using hope as a strategy to sell your property.

 

  1. Consider how accessible your property will be to prospective purchasers

Many agents will say that one half-hour open home a week will be sufficient to attract buyers. At Team Griff, we couldn’t disagree more. We regard three open homes a week for the first three weeks on the market as the baseline standard. We hear from prospective purchasers their frustrations at having to prioritise properties to view – which are generally half hour slots between 12 and 2.00pm, either Saturday or Sunday. Making it easier for purchasers to view your property by holding longer and more frequent open homes, we’re increasing the opportunity to get more buyers through your property. More buyers generally lead to more offers, which then increases the chances of creating a competitive environment for purchasers – giving your best chance to secure a premium price for your property.

 

  1. Set out your plan then execute it

It’s said that a goal without a plan is simply a wish. If your goal is to sell your property and move into your next one before the end of the year, simply break that down into small, manageable steps to help keep you on track. We can assist by putting you in contact with contractors, gardeners, handy-men and cleaners – all there to help you achieve that end result you require. We’ve seen many times when sellers have rushed to get their home on the market, ignoring the important preparation, and to only take a “wait and see” approach – results in either selling at a significant undervalue, or languishing on the market for months. Sellers who put in the work behind the scenes and are intentional with their marketing strategy will be handsomely rewarded.

 

Whether you’re looking to sell this spring or are simply keen to get an update as to your home’s current value, contact us today for your free, no-obligation market appraisal. We’re here ready to assist.

Shirley Boys’ and Avonside Girls’ High schools now OPEN

After much anticipation and excitement, the start of term two has seen the opening of Shirley Boys’ and Avonside Girls’ High Schools on the all-new campus in QEII Park. In just under two years we have watched these state-of-the-art facilities evolve from the remains of the former QEII Sports Stadium. The two schools share some spaces while allowing each other to maintain their own identity; a first for New Zealand education.

Servicing the north-eastern catchment areas for over 100 years, Avonside Girls’ first acquisition dates back as far as 1918 and Shirley Boys’ was first established in 1957. Obviously, the Canterbury earthquake sequence has been the catalyst for this new landmark development. Full credit to the main drivers behind this project who have shown great foresight and initiative.

Driving by recently just after school was out, the local streets were awash with students, not to mention the back to back bus layby. Certainly, a real buzz of activity and positive energy that can only be good for the greater north-east of the city.

The new campus provides two theatres, two gymnasiums with one that can be divided for multi-use and there’s even a climbing wall. Amongst several playing fields there is also as a full-sized hockey field and numerous tennis courts.

The new location to support a combined roll of 2,400, has also meant that new zones have been rolled out accordingly. While there is hot debate as to what suburbs should be included, the transitional zone extends from just north of Queenspark School to the end of South New Brighton, including South New Brighton, Rawhiti, Waitakiri and Parkview Schools. Moving forward many families propose that the future zone includes the existing Avonside Girls and Shirley Boys zones plus the Marshland catchment area.

There’s a community open night scheduled for Thursday 23rd May – we can’t wait to have a look through!

New high schools create strong demand

With the keys ready to be handed over, the opening of a brand new shared campus for Avonside Girls and Shirley Boys high schools has created a new buzz in the real estate market. Local property is in demand as families continue  to relocate and secure homes within the zone  of these schools. It’s a great thing to see in the eastern suburbs and we expect to see these trends continue as all Christchurch state secondary schools look set to become zoned in the near future.

Without a doubt, enquiries are greater across the board. Just last week, a new listing triggered double the enquiry of a similar property that was out of zone. It’s a trend we haven’t seen for a while  and it’s incredibly positive for the community seeing families moving into the north-east for schooling as opposed to moving out.

Click here to read more about this state-of-the art educational facility.

Click here to view the latest video walk-through.

Yet another exciting Parklands community development

Pukeko Centre

In addition to the impending relocation of Avonside Girls’ and Shirley Boy’s to the former QEII site, as well as the construction of the Eastern Sports and Recreation Centre, it’s exciting to read about the next new project in our backyard.

The Pūkeko Centre is an exciting new community-led development in the heart of Parklands. The multi-use sports and recreation hub on the site of the Parklands Bowling Club will provide indoor and outdoor facilities for a range of local clubs, groups and organisations. Stage 1 of the development is due to be completed in late 2017.

It involves the relocation of two buildings from the former Freeville School – the Modern Learning Studio and the School Hall – onto the Parklands Bowling Club site in Chadbury Street.

These two ideally suited and good quality buildings were previously earmarked for demolition but have generously been made available to us by the Ministry of Education.  We are thrilled to be able to put them to good use for the benefit of the wider Parklands community!

The completed centre will provide a range of options for indoor and outdoor recreation and social activity including shared clubrooms, meeting rooms, catering facilities, hall, ample parking, bowling greens and all-weather courts for netball, futsal and tennis.

Nearly seven years after the earthquakes, it’s heart-warming to see this grass-roots effort come to fruition. The idea of re-purposing modern buildings from the former Freeville School is to be commended. It’s yet another example of Christchurch’s resilient recovery!

238 ‘as is’ sales and counting

Pictured: 22 Titirangi Crescent - sold for a record 'as is' price in Tumara Park

Pictured: 22 Titirangi Crescent – sold for a record ‘as is’ price in Tumara Park

Celebrating our 238th ‘as is, where is’ sale is both rewarding and humbling, especially for a market that we didn’t originally set out to become specialists in. I have full respect for my team who have worked hard in a focused effort to help create the systems we have now, and the results simply speak for themselves. Of the 239 that we have listed 238 have sold! From the collation of property info packs both online and in hard copy to pre-drafting the sale and purchase agreement with appropriate clauses that protect both vendor and purchaser my team’s work ethic is nothing short of phenomenal.

Team Griff’s 99.6% success rate for ‘as is, where is’ sales
Such results are a direct reflection on our knowledge, expertise and systems. It may seem strange, but I am quite passionate about the process and the great thing about it is that process is very transparent. Post-quake and numerous scopes later, we have become “professional report” rich – great info to be able to prove the actual damage of a property.
Beware of the opportunists off the street or on the radio
With opportunity comes opportunists, and having heard some of their sales pitches, they are quite persuasive. The problem being their reality of value is based on both their perception only and in many cases, they pitch that conservatively to line their own pocket. Integrity is vital post-quake, especially so when people are vulnerable, some ground down by the process of fighting both EQC and their insurer for years. I recently met a gentleman who had been at it for more than six years – needless to say, he was at the end of his tether.

Marketing expertise
Effective marketing will bring you multiple parties and fair competition, a much more transparent way of establishing true market value.

1528 as is where is buyers as the click of a button
Team Griff have built up a strong following of ‘as is, where is’ buyers – as easy to unsubscribe as subscribe, our database has proved invaluable for both purchaser and vendor. With our first port of call being e-notifying 1500 plus as is buyers, vendors can be assured that their property is being marketed to those most likely to respond, let alone the phone calls we can make if the going gets tough.

The proven value of the auction process
Without question the auction process achieves better results for most properties. The reality is that it is very seldom that we don’t have multiple interest in an ‘as is’ property and auction is the best and fairest way of dealing with competition. There are more times than not where we get a better selling price than expected and with just one property last year that didn’t sell under the hammer, it is no wonder most sellers rejoice over an unconditional result that is on their terms.

The listings keep coming
While the ‘as is, where is’ numbers have eased a little over recent months there are still a lot coming through the system, so expect more of the same and be sure to keep in touch for the heads up on that new listing before it hits the market. Here’s to many more win/wins for sellers and buyers – both parties securing upside!

 

Team Griff’s early start pays dividends

Early Start

At the time of writing, we’re about to complete our fourteenth appraisal, list our tenth property, and complete our forth sale for the new year. Needless to say, we are fairly upboard about the new year market, which we refer to as a premium time to sell.

Balanced market predicted

With the market tracking well for a positive start to the new year and with stock levels building steadily we predict 2017 to provide another year of balance. We are of the opinion that purchaser and vendor can both embrace the year positively – purchasers can continue to purchase confidently in what has become a sustainable marketplace as capital growth rates remain modest and property prices overall affordable. For vendors, they can expect to see continued demand and sell within a month, as we see no reason for the list-to-sell period to lengthen much from the 2016 average of 31 days. After all, with the flush local economy underpinning local investment and confidence, we are not likely to experience a downturn for some time yet.

‘As is, where is’ market continues strongly

Our first ‘as is, where is’ auction signalled more of the same for the year ahead. 54 inspections over 8 open homes produced five bidders and a result in excess of the reserve price. Our second auction resulted in an early auction after a mere four days on the market, with the ultimate sale price $50,000 above the pre-auction offer. With Team Griff’s track record of 98% sales under the hammer, our 1,300+ ‘as is, where is’ purchaser database, and 218 sales – we’re constantly receiving requests for assistance and consultation.
We see 2017 largely being a year of more of the same healthy investment into Canterbury real estate. Here’s to a great year ahead and be sure to be part of Christchurch’s exciting future and invest today!

New QEII Recreation and Sport Centre breaks ground

QEII Breaks GroundIt’s been a great start to 2017 for the north-east with the council breaking ground for the construction of the new QEII Recreation and Sport Centre on Tuesday.

Rebuild Christchurch reports:

The new centre will include leisure and training pools, as well as a hydroslide, water adventure playground, steamroom and sauna, fitness centre and a café.

Mayor Dalziel and Cr East led a sod-turning ceremony that included the handing over of a sapling in conjunction with Te Ngāi Tūāhuriri. The ceremony set the stage for Apollo Projects to begin work on the site in earnest.

“The new QEII Recreation and Sport Centre will be an outstanding asset which will see the return of swimming and fitness amenities to QEII Park,” Mayor Dalziel says.

“Today’s ground-breaking ceremony for the centre marks a new beginning for the east and will become the heart of this community,” she says.

The new facility is scheduled to open in mid-2018, and will be joined by the relocated Avonside Girls’ and Shirley Boys’ High Schools, which are scheduled to open in 2019.

Speaking to Avonside Girls’ principal Sue Hume at a recent senior school graduation it was inspiring to hear the excitement in her voice as planning for the new public private partnership (PPP) ramps up with the focus on breaking ground at the beginning of 2017’s second quarter. Not only does the system provide for greater hands-on input, the resulting facilities are going to be far superior to what has been available in the past. Having this educational/public sports and recreation hub established on the former QEll site will unquestionably be a massive asset in the east for many years to come.

It’s definitely exciting times for the north-east with a proliferation of new residential development, state of the art educational facilities being constructed and the massive expansion of Burwood Hospital. The flow on effects to residential property values in the local area are likely to be significant.

Travis Wetlands joins Kiwi Guardians Programme

Travis Wetlands

Some great news from the Christchurch City Council:

A programme to get Kiwi kids out into nature has just got more exciting, with Travis Wetland the latest destination to be added to the Kiwi Guardians programme.

The Toyota Kiwi Guardians programme (external link) , championed by the Department of Conservation, aims to get city families out into nature by encouraging kids to find hidden codes at parks and nature reserves around the city.

The codes can then be entered into a website and the children receive a Kiwi Guardian medal for each code found.

DOC’s Christchurch Ranger Annabelle Studholme said a new Kiwi Guardian site had been placed at Travis Wetland last month, an exciting new addition to go alongside five other sites launched around Christchurch earlier this year.

“Research has demonstrated that children can establish lifelong connections to nature if they actively engage with it between the ages of 6-10.

“The idea allows young people to have ownership over our conservation land—to feel part of it and want to care for it into the future. It’s also about getting outside and having lots of fun!”

DOC had established five other Kiwi Guardians sites around Christchurch including at Godley Head, the Little River Trail, Ōtamahua Quail Island, Riccarton Bush and the Rod Donald Hut near Port Levy Saddle.

Families could download maps before visiting the area and while enjoying an outing in nature, hunt for hidden codes to earn medals.

“The Kiwi Guardians programme has been developed by DOC in partnership with Toyota and local land owners and managers. It highlights family-friendly activities at specific sites that support kids to engage their senses, take risks and, ultimately, earn themselves a medal in the outdoors. The goal is to turn our kiwi kids into guardians of the land and sea.”

Christchurch City Council Regional Parks Manager Kay Holder said the Kiwi Guardians programme was a great excuse to get out of the house and into nature as the weather begins to warm up.

“We know kids benefit in so many ways from interacting with nature, and we’re delighted to see another site added to the Kiwi Guardians programme in Christchurch. Travis Wetland has always been a favourite with the kids, especially the bird hideout where you can watch nature at play. We hope the Kiwi Guardians programme will motivate more to come out and discover how fabulous it is for themselves, and then maybe be motivated to help care for it.”

This is one of the things I love about living in the north-east. The wetlands, Bottle Lake Forest and the beach are all so close by. Embrace the lifestyle on offer (and don’t forget to buy a house there while you’re at it…).

Key assets underpinning the eastern suburbs

Key assets - Blog

Amongst a hive of activity there is no question that suburban north-eastern Christchurch is well and truly in a heightened rebuild phase. Horizontal infrastructure continues, which of course means endless road works and the need to almost weekly plot a new course to get to work! Both commercial and residential construction is constantly emerging on the horizon and it’s heartening to see these new builds scattered throughout the older eastern suburbs. This definitely proves “life after” and confirms the desire of locals to return and re-establish themselves where they left off nearly five years ago – the end result is far better than the former. Continue reading