Tag Archives: Marketing

The power of effective marketing

Achieving another outstanding result under the hammer in our auction rooms clearly confirms why we continue to recommend auction as best practice for sellers of ‘as is, where is’ properties. The results speak for themselves.

Check out the facts on our most recent auction:

Address:                                            65 Perth Street. Richmond
Days on the market:                        9
Purchaser inspections:                   28
Number of pre-auction offers       2
Bidders in attendance:                   6 (2 active)
Private offer prior to listing           $170,000
Final selling price at auction     $271,000

Team Griff’s as is, where is, under the hammer strike rate year to date: 100%

The reality is there are many “astute” property opportunists active in the greater marketplace hunting for that next bargain. A homeowner who fails to engage in an effective marketing campaign to flush out multiple purchasers can become vulnerable prey for this calibre of purchaser. Such purchasers are governed by their own perception of value, plus their motivation to maximise profits. It goes without saying that they have very little regard for a sellers’ interests.

With 306 ‘as is, where is’ sales under our belt now it would be fair to say we understand this market. Accomplishing results like the above is the most satisfying aspect of the process. Seeing people moving forward with their lives and in most instances realising a greater selling price than expected makes it a very positive experience.

With spring on the horizon, we look forward to creating many more magic results for our clients prior to the end of the year. If your intention is to get sold before the year’s end, we suggest you contact us sooner rather than later. ‘As is’ buyers are hesitant to hold properties over the Christmas/New Year period due to labour shortages, so it’s best to get the ball rolling now.

Why the New Year is a great time to sell

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Deciding when to sell is an important discussion most homeowners engage in prior to selling. Rating the new year market as a premium time to sell, Team Griff are already taking listings in preparation to hit the ground running in early 2018. Experience has taught us the new year market provides homeowners some real benefits when it comes to selling.

Here’s Team Griff’s key 8 reasons why to sell in the new year:

  1. Less immediate competition
  2. Time to prepare now ahead of a new year launch
  3. Purchasers are refreshed and enthusiastic in the new year
  4. Most of your pending competition are still relaxing on holiday
  5. It’s summer; the gardens look great and buyers are in a better mindset
  6. It’s an easier time to plan, plus it bodes well with new year job relocations
  7. With longer daylight hours there’s more flexibility to best showcase your home
  8. Simply push go now – we’ll do the preparation while you are enjoying family festivities

So if you thinking about selling be sure to touch base now to meet and “set sail” for a new year plan tailored to meet you specific criteria.

We are not the team if you want the cheapest commission, but do call us if you want experience, local knowledge and a team of experienced negotiators you can trust to get the very best possible result – our point of difference and your best saving! Let’s not forget the Harcourts machine and brand that has the reputation of premium selling prices.

When experience counts, whether it’s your earthquake-damaged home or your palace we have the bases covered. We’ll tailor a plan best suited for your circumstances, you, and your home!

Contact us today to discuss your plans on 0274 330 445 or info@teamgriff.co.nz.

Upward Pressure on Values Evident

As per the latest edition of Harcourts MarketWatch for the month of October average sale prices in Christchurch were up a significant 7.1 per cent compared to October 2010. This reflects the pressure on available stock (which is down 14.9 per cent) and the vigor displayed by the current buying public. It is also interesting to note that written sales for the month were up 14.5 per cent clearly indicating that the Christchurch market is moving ahead with leaps and bounds.

Perfect timing
As I have been indicating over recent weeks, with the current buying public so active and the statistics pointing in the right direction, now is the perfect time to make that real estate move – in fact I personally see no reason to hold off until the normally active New Year market. Worth thinking about, I think so?

Where to from here?
Are we heading for another overheated property market here in Christchurch? Is the current demand of earthquake-displaced buyers the beginning of the end for affordable real estate in the city? In my professional opinion, there is little anyone can do to stem the tide of intensity that the simple principle of “supply and demand” creates. I think it is good to see that “the powers at be” are fast tracking the availability of land which inevitably will take some of the heat out of this current building momentum.

Free marketing
I am currently running a promotion of a free upgrade in the Christmas/New Year Bluebook, so do be sure to speak to me on how this could benefit you and your property.

Here’s to another great week and a successful sale if you are on the market!