Flying the flag for the final time

Holding my final open home was a little surreal and I couldn’t  help but reflect on how they have been a major component of my 30 year real estate career.

Back in 1989 open homes were rare, mostly at the most once per week per property and never on a business day. After all, it wasn’t really kosher to advertise an address, that was seen as too invasive of a client’s privacy. Besides, the real estate agent held the stock and purchasers would have to ask to find out what property was held at any one time as the salesperson controlled the market. The internet didn’t exist and knowing a good real estate agent who held/controlled the listings was important in order to get the jump on any other purchasers in the hunt.

Open homes became more popular and real estate salespeople soon began to appreciate the marketing benefits of sourcing prospective purchasers and sellers along with meeting and greeting the locals.

I look back and open homes have had a huge influence on the success of my real estate business over the years, a great way of “keeping the shop door open” and that one extra open home might just flush out that right buyer, as it did just last week prior to an auction.

On the flip side they came at a big cost, as they largely controlled when I would start and finish work on the weekends, sometimes up to eight in one day! Then of course the hours spent on the phone or sending emails gathering in that ever important feedback for our sellers. They meant sacrificing precious family time and determined when we would take weekends off or sometimes even determined our holidays. Certainly they were an important factor in the level of the service we provided and what consequently became expected of us. Come rain, hail or snow we would be there – to keep the open home flag flying. Today’s purchasers expect open homes and like being able to choose which homes they inspect in a non-threatening way of being able to come and go as they please.

Service-focused agencies regard it as best practice to hold at least three open homes per week for the first four weeks on the market. We now even have open home apps for collating and tracking interest – a great way to manage feedback and target-market prospective purchasers when listing the house down the road.

So, in summary and being honest, I’d have to say that the whole open home thing has been a bitter-sweet pill in reality. Moving forward I am really relishing the thought of having much more uninterrupted time. Will I miss open homes, probably not, but unquestionably they are a necessary evil for any successful real estate team.

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About Peter Griffioen

Peter Griffioen - or simply Griff to those who know him - has an established reputation as a high-producing Harcourts Canterbury salesperson. With a focused approach to customer service you can rest assured that you are in good hands, whether it be a relaxed chat about the state of the market or an in-depth discussion regarding your next property transaction. The key advantage of engaging Team Griff’s services is their local knowledge and experience. Currently in this post-seismic era, it is vital to have true professionals working on your behalf, ensuring that you are guided through the process professionally and with a caring approach. The advent of the ‘as is, where is’ market means specialised expertise are required and Team Griff has taken it on themselves to both understand and explain the pros and cons of this now accepted sale/purchase option. For over 26 years the Griff brand has become synonymous with achieving results. Griff now prides himself with his five member team and takes much satisfaction from empowering them to both achieve and reach their own goals. A team with a proven track record placed with the highest ranking Harcourts Million Dollar Club members, exceeding the $275m level. Such accomplishments highlight the team’s exceptional marketing and negotiating skills. Team Griff are recognised as industry leaders for their online presence and regular blog posts of current and relevant real estate information. E-marketing and readily available property specific detailed info means Team Griff’s clients have the edge when it comes to selling their homes, not forgetting purchasers who benefit first hand. A simple Google search says it all – the Griff brand ranking with the most frequent. Griff’s life focus extends beyond business, with quality time and fun being high priorities, while mountain biking, boating and fishing provide that vital time out. His Christian faith is his anchor for daily living, and his community is important to him. For a team approach to optimize the result for your next property transaction, be sure to talk to this award winning team - synonymous with hard work and results! Griff and his trusted team welcome your enquiry today.

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