The power of effective marketing

Achieving another outstanding result under the hammer in our auction rooms clearly confirms why we continue to recommend auction as best practice for sellers of ‘as is, where is’ properties. The results speak for themselves.

Check out the facts on our most recent auction:

Address:                                            65 Perth Street. Richmond
Days on the market:                        9
Purchaser inspections:                   28
Number of pre-auction offers       2
Bidders in attendance:                   6 (2 active)
Private offer prior to listing           $170,000
Final selling price at auction     $271,000

Team Griff’s as is, where is, under the hammer strike rate year to date: 100%

The reality is there are many “astute” property opportunists active in the greater marketplace hunting for that next bargain. A homeowner who fails to engage in an effective marketing campaign to flush out multiple purchasers can become vulnerable prey for this calibre of purchaser. Such purchasers are governed by their own perception of value, plus their motivation to maximise profits. It goes without saying that they have very little regard for a sellers’ interests.

With 306 ‘as is, where is’ sales under our belt now it would be fair to say we understand this market. Accomplishing results like the above is the most satisfying aspect of the process. Seeing people moving forward with their lives and in most instances realising a greater selling price than expected makes it a very positive experience.

With spring on the horizon, we look forward to creating many more magic results for our clients prior to the end of the year. If your intention is to get sold before the year’s end, we suggest you contact us sooner rather than later. ‘As is’ buyers are hesitant to hold properties over the Christmas/New Year period due to labour shortages, so it’s best to get the ball rolling now.

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About Peter Griffioen

Peter Griffioen - or simply Griff to those who know him - has an established reputation as a high-producing Harcourts Canterbury salesperson. With a focused approach to customer service you can rest assured that you are in good hands, whether it be a relaxed chat about the state of the market or an in-depth discussion regarding your next property transaction. The key advantage of engaging Team Griff’s services is their local knowledge and experience. Currently in this post-seismic era, it is vital to have true professionals working on your behalf, ensuring that you are guided through the process professionally and with a caring approach. The advent of the ‘as is, where is’ market means specialised expertise are required and Team Griff has taken it on themselves to both understand and explain the pros and cons of this now accepted sale/purchase option. For over 26 years the Griff brand has become synonymous with achieving results. Griff now prides himself with his five member team and takes much satisfaction from empowering them to both achieve and reach their own goals. A team with a proven track record placed with the highest ranking Harcourts Million Dollar Club members, exceeding the $275m level. Such accomplishments highlight the team’s exceptional marketing and negotiating skills. Team Griff are recognised as industry leaders for their online presence and regular blog posts of current and relevant real estate information. E-marketing and readily available property specific detailed info means Team Griff’s clients have the edge when it comes to selling their homes, not forgetting purchasers who benefit first hand. A simple Google search says it all – the Griff brand ranking with the most frequent. Griff’s life focus extends beyond business, with quality time and fun being high priorities, while mountain biking, boating and fishing provide that vital time out. His Christian faith is his anchor for daily living, and his community is important to him. For a team approach to optimize the result for your next property transaction, be sure to talk to this award winning team - synonymous with hard work and results! Griff and his trusted team welcome your enquiry today.

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