This Thursday with four auctions to be called Team Griff will reach yet another milestone, surpassing their 155th ‘as is, where is’ sale. Who knows with the demand for our services ever increasing there may well be another 100 plus to come!
‘As is, where is’ stock peaks
With the close of the year upon us and that physiological deadline of “do it by Christmas” driving closure, purchasers are certainly benefiting from the luxury of choice in the ‘as is’ market place. As marketing specialists we are increasingly having to heighten our purchasers’ top of mind awareness in order to ensure our sellers’ homes are on the top of the stack.
Cash settlements prevalent
Underpinning the larger volumes of stock is the insurance industry’s desire to clear the table of the last five years of insurance claims. Cash settlements are often a cleaner and easier way for both insured and insurer to move forward, certainly speeding up the process of closure for the customer and a straightforward option for insurers.
Greater purchaser cross-section
The 2015 purchaser make-up has seen the prevalence of the construction sector entering the open marketplace. This is a direct consequence of the higher percentage of insurance cash settlements taking place and less remediation work being fed directly to the building industry. Mums and dads are also seeing these properties as worthwhile and affordable opportunities to assist their children into the property market. With post remediation insurance becoming more readily available and almost certain upside why wouldn’t you consider this as a cheaper option and equity builder?
Team Griff – more buyers for sellers
Our ‘as is, where is’ online purchaser database (unique to Team Griff) has just peaked above the 900 mark, providing our ‘as is, where is’ sellers with a massive key advantage. The bottom line being we can appeal to the heart of the most active market with the click of a button. Our clients constantly provide positive feedback applauding the accessibility to critical property information via our listing notification system and the direct linking to our information-rich website.
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The year ahead
My prediction is that we will have another year of the same with strong levels of ‘as is, where is’ stock coming onto the open market. I do expect to see these stock levels starting to dwindle by mid-2017. While prolific now, this is a niche market and won’t be with us forever.
New Year – best time to sell
Already my team are prepping property to hit the market in the New Year and from experience this is one of the better marketing windows for home owners. Refreshed and invigorated after the classic Kiwi holiday, purchasers don’t take long to pursue property in the New Year and there is nothing like some New Year goals and enthusiasm to drive that.
Team Griff availability over the festive season
While I support the Kiwi tradition of shutting up shop over the Christmas New Year period and have told my team I don’t want to see them in the office we have instigated a roster system so that our clientele can have the assurance of a team member’s availability. So should you see the need to inspect a property our perhaps catch up for a market chat, simply direct your enquiry both online or via phone as per normal and one of my great team members will be at the ready to assist.
Do enjoy the festive season, create some magic moment with those close and special to you, please keep safe and take time to consider the real meaning of the season…