Steve was a Senior Signalling Engineer who worked for British Telecom and MCI. Presented with the Worldcom ‘Star Performer’ award in 2001.
Coming to New Zealand he decided to try something different and decided to move into real estate and now photography.
When he markets a property he takes professional quality photos, writes a title and a description that gets buyers interested.
He works differently to most other agents. He uses adaptive marketing. What the hell is that, you may ask? Well, if they find from the number of hits on the web that the number of visitors are going down he changes the title and if necessary the main photo as well. He may also change the description to tie in with the title. So if something does not work they adapt the marketing until it does.
This is very different from regular agents, who quickly take photos as soon as the listing agreement is signed and never change them, use a title that probably includes the name of the road such as “Super on Sullivan”. Sometimes the description is so short that we wonder if it was written on a mobile phone and texted into the office.
Descriptions should not be just a glorified list of the specifications of the property: They should allow the buyer to imagine themselves living the lifestyle described in the text.
His strategy is to present houses at their best, so that the best price can be obtained, sales are much quicker and buyers get a home they can fall in love with. He accomplishs this by suggesting things to do that are the most cost effective. The kind of compliment Steve likes is that the house looked exactly as it did in the pictures.
If you would like to meet someone that can think outside the box give him a ring on 021 241 3243 or 0800 427 355.
You can also contact him by leaving a comment in the box below or follow him on Twitter
