Technology!

The technology is pretty advanced,” she said, “although I’m waiting for the day when you click on a picture of a house and actually smell the cookies baking in the oven.”

From New York times. Feb 24th. See article here.

http://www.nytimes.com/2011/02/27/realestate/27wczo.html?_r=1&hpw

Thanks to Phil at Open2View for pointing it out

Other brokers, like Claire Civetta, an associate broker for Coldwell Banker Residential Brokerage in Scarsdale, are using the latest technology to build single-page property Web sites for clients, complete with slide shows, videos, mood music and their own URL links. For example, www.53fayetteroad.com takes a client to a site with a slide show on a welcoming five-bedroom colonial-style house in the Heathcote section of Scarsdale, complete with gentle guitar music in the background.

“I try to match the music to the mood of the house,” Ms. Civetta explained. “I wouldn’t put ‘Carmen’ on for this property. It wouldn’t fit.”

“The technology is pretty advanced,” she said, “although I’m waiting for the day when you click on a picture of a house and actually smell the cookies baking in the oven.”

February 27 2011 06:11 pm | Selling Tips

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